A Spooktacular World of PEEPS® at www.marshmallowpeeps.com

Oct 01, 2010, 08:30 ET from Just Born, Inc.

BETHLEHEM, Pa., Oct. 1 /PRNewswire/ -- Just Born, Inc. invites all PEEPS® fans to join in the excitement of its new www.marshmallowpeeps.com site!  Re-launched in September, the totally renovated site boasts new levels of interactivity, appealing animation, enticing recipes, photographs, art and so much more!  The whole family will have fun exploring these new areas:

(Photo: http://photos.prnewswire.com/prnh/20101001/PH74546 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101001/PH74546 )

The ABOUT PEEPS® section features a dynamic, moving cityscape of PEEPSTROPOLIS or the small town splendor of PEEPSVILLE.  Visitors can explore one locale or the other:

  • PEEPSTROPOLIS visitors can peruse the town paper called the PEEPS® Gazette and read all the news about PEEPS®.  There is a PEEPS® Library where fans can take "A PEEP in Time" to learn about PEEPS® history, as well as the PEEPS® Factory, where they see PEEPS® candies being made.  They will soon be able to pass though the halls of a PEEPS® School to learn facts about PEEPS®!

  • PEEPSVILLE visitors will have fun as fashion designers, dressing up their own PEEPS® in the PEEPS® World Creator and choosing a preferred color, outfit and accessories for the iconic Chick or Bunny.  In addition to stylizing their PEEPS® character, fans can decorate their PEEPS® world, take a snapshot of it and send it to friends.  Other exciting areas include Galleria P and PEEPS® Cinema where fans can view photos/videos with a PEEPS® theme or upload their own.  They can finish the tour with a visit to the General Store to download free wallpapers, gift tags, coloring pages, buddy icons and e-cards.

The PRODUCTS section is a great area for fans to discover the newest PEEPS® shapes, colors, flavors and sizes for the season.  In addition, visitors will have the option to buy products online and view recipe/craft ideas for each season. In the PEEPS® Cafe and Recipe sections, fans can print or email their favorite recipes/crafts and they can even upload their own!

Aubrecia Cooper, Assistant Brand Manager – PEEPS® and Seasonal Brands, commented, "We are excited about our new PEEPS® site as it offers something for the whole family.  We've merged today's technology with the nostalgia and fun of the PEEPS® brand to create a site that is the perfect blend of fantasy and fact. Cool new updates and features are planned for the site, so our fans should make sure they keep checking back."

While at the newly designed www.marshmallowpeeps.com fans should also be sure to join the PEEPS® Fan Club and be part of the over 87,0000 members who receive the latest news about PEEPS®.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.    

SOURCE Just Born, Inc.