A Tiger by the Tail: New Book Shows Little Guy How to Compete with Market Leaders

CHAPEL HILL, N.C., Feb. 24 /PRNewswire/ -- A new book by leading motivational speaker, corporate trainer, and author Michael E. Evans inspires businesses and individuals to challenge every competitor/predator in their lives - from professional foe to personal failure - and make a name for their companies and themselves.

A Tiger by the Tail: Achieving Prominence in an age of Dominance (Armour of Light Publishing, ISBN 978-0-9825476-2-5, http://www.focusedfire.com, http://www.armouroflight.org) examines some of the world's leading sports figures, celebrities, and corporations and shows how they became the biggest names in their fields. This power-packed book outlines proven strategies to help all the Davids out there succeed against their own Goliaths. In an engaging, straightforward manner, Evans clearly states just what separates legends like Tiger Woods, Bob Dylan, Michael Jordan, Joe Frazier, Ben & Jerry's, Google, Gatorade and many others from the rest of the pack.

In A Tiger by the Tail, Evans distills four characteristics all market leaders have in common. First, they remember their names. In other words, leaders know exactly who they are, who they are not, and what they do best. They have fought to be remembered, and they don't let competitors or anyone else define who they are.

The second characteristic: Market leaders have discovered their F.A.M.E. Evans defines F.A.M.E. as what one gets "For All My Efforts." It is an individual's reputation. The Goliaths have a clear understanding of just what they are known for - what people like about them - and they focus on perfecting that.  

The third characteristic Evans discovered in market leaders is that they have discarded all blame. They make no excuses for the obstacles and setbacks they face and instead put their energy into discovery and innovation.

Finally, according to Evans, market leaders have learned to play the game. They know the fundamentals of their chosen field or profession. They know what their competitors can - and can't - do. They understand their objectives; they have defined success for themselves. They know the rules of the game and how to make those rules work for them. Moreover, they have a clear vision of the history of their chosen field or profession and how they fit into that history.

Evans began writing A Tiger by the Tail well before Tiger Woods' indiscretions came to light. Evans even suggested, almost prophetically, that he would "like to be some help to golf's number one player on the days that his fame tries to overshadow his game."

About Michael E. Evans

Michael E. Evans is an expert at discovering, developing and maximizing the potential in people. A master trainer and presentations professional, Evans refers to himself as a M.A.P. (motivator/author/publisher). His mission in life is to encourage people to Find, Follow and Finish their course. A Tiger by the Tail is his ninth book. Learn more at http://www.focusedfire.com.

This release was issued through eReleases(TM).  For more information, visit http://www.ereleases.com.

SOURCE Michael E. Evans