A Unique Product Has Arrived Just in Time for Summer - a Cooler Cooler

TOLEDO, Ohio, May 3, 2012 /PRNewswire/ -- When summer rolls around this year a new cooler will be popping up all around the country. One of the most recent developments in the cooler market is the ICE Block Cooler. This product is a Cooler cooler design that fits in a freezer or fridge and features a cool blue glow when the power is turned on. It is filled with a special thermal freezing liquid that is sealed into the body of the cooler. Amazingly, it even keeps drinks like soda and beer colder than ice right down to their freezing point of 28F. Any common beverage can be placed into the cooler and it will lightly grip the container and keep cold in. One look at this new party cooler and it becomes apparent that it is the coolest cooler around both literally and figuratively.

An early glimpse of this product can be seen during some of the upcoming Kentucky derby parties or on MTV2 during the Bellator MMA fights when the ICE Block Cooler-sponsored Brian "The Predator" Rogers is fighting. During the Kentucky derby the ICE Block Cooler can be seen during the race at Keenland racetrack, and later in the evening at various VIP bottle service club events. The company has just begun accepting orders and expects to begin shipping product in the next few weeks. Whether people check out this product in person or online they are sure to notice that it is a real eye-catcher and attention grabber. Better yet, unlike traditional coolers, opened beverages can easily be placed right back into the ICE Block Cooler and it keeps them just as cool as when they were first opened. This may just be the first cooler that people use just as much inside the home as they do outside. Whether watching the big game, playing video games, or getting ready to enjoy a good movie, the ICE Block Cooler keeps the action going by allowing people to avoid all those unnecessary trips to the fridge.    

The inventors of the ICE Block Cooler designed their product to "Light It Up Blue" in honor of their six-year-old son's journey towards beating autism. Many people have not yet even heard of the autism awareness campaign "Light It Up Blue" that kicks off each year during the month of April. The company's goal was to design a profitable product that could help carry this message to the masses. In order to do this, they needed to create a product that would both light it blue and that people would actually want to own. The inventors said, "Once we stumbled upon the combination of a clear plastic cooler and blue LED lights, we knew we had the perfect product for our cause." The hope is that this product will become the summer's trendy must-have gadget and will work its way into many American households. Later, when changing batteries, the purchaser will see the imprinted autism logo on the bottom and realize that they too can be a part of "Light It Up Blue." The expectation is that the social nature of this product will help spread this message to a larger portion of the population. They anticipate that the cooler will get people talking about their experiences and, through the sharing of information, it will help advance the autism community.

Check out the ICE Block Cooler website at http://www.iceblockcooler.com/coolercooler.php to order this cool and caring product today.

Contact:

Michael Leister
ICE Block Limited
419-788-9200
[email protected]
http://www.IceBlockCooler.com

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SOURCE ICE Block Limited