A5 Group Launches Marketing Division for Emerging Quick Response Code and Tag Code Technology

LAS VEGAS, Aug. 29, 2011 /PRNewswire/ -- Las Vegas-based marketing and hospitality company, A5 Group has launched a marketing division dedicated to providing clients with Quick Response (QR) and tag code technologies for use in cutting-edge marketing strategies.

"Quick Response (QR) codes have become one of the most powerful and economical marketing tools that brands and businesses can employ as a game changer to bring almost limitless capabilities to their marketing efforts. A5 Group has launched a marketing division dedicated to assisting clients in understanding and harnessing this rapidly developing technology," said Deborah Krause, CEO of A5 Group.    

Consumers are seeing unusual tags and codes on transitory media such as websites, advertisements, price tags and billboards. QR code is an abbreviation for a Quick Response code that can be read by smart phones with easy to download free QR code reader applications. QR codes are two dimensional bar codes that present data horizontally and vertically allowing them to store and present a wide range of data including product information, company information, promotional videos, special offers and much more. QR codes move ordinary marketing efforts into a multi-dimensional, interactive realm. By comparison, standard bar codes are limited because they only present data horizontally.  

QR codes enable companies to collect information and track valuable data such as consumer behavior and spending at the point of sale or other locations. Collected information and data can be used to track sales and inventory while conveniently building databases and enhancing customer relations.      

The A5 Group is a management, marketing, advertising and entertainment company with extensive experience in the hospitality, nightlife and lifestyle sectors.  Previously, A5 Group was retained by nightlife industry leader Pure Management Group to market and develop their portfolio of venues.

For more information about A5 Group, please call 702-586-5566 or visit www.a5groupllc.com. A5 Group is also on Facebook (http://facebook.com/A5Group) and Twitter (http://twitter.com/A5Group).

About A5 Group | www.a5groupllc.com A5 Group is a management, marketing, advertising and entertainment company based in Las Vegas, Nevada. The company is deeply versed in the comprehension of lifestyle hospitality and global brand marketing. A5 specializes in providing a distinct approach to creating exceptional concepts from inception to integration while delivering a specialized service through breadth of experience in a variety of disciplines.  

SOURCE A5 Group