A8 Music Strengthens Partnership with Nokia to Launch "Yue Sui Xiang" Service in China

USA - English

• USA - English

HONG KONG, April 8 /PRNewswire-Asia/ -- A8 Digital Music Holdings Limited ("A8 Music" or the "Group") (Stock Code: 00800.HK), a leading integrated digital music company in China, through one of its major operating companies, Shenzhen Huadong Feitian Network Development Co., Ltd. ("Huadong Feitian"), has entered into an agreement in Beijing with the world leading mobile solution provider Nokia, to launch the revolutionary "Yue Sui Xiang" (known as "Comes With Music") service in China, the world's biggest mobile market. The "Yue Sui Xiang" music service will bring users a brand new way to discover, download and enjoy digital rights management-free ("DRM-free") music.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100408/HKTH006 )

Liu Xiaosong, Chairman of A8 Music, said, "Nokia is the most popular mobile phone brand in China with more than 200 million Chinese consumers using its devices today. Following the selection of A8 Box as the only music player for the Nokia Ovi Store in China, we are pleased to work again with Nokia by bringing more of the leading internet and wireless music solutions into China. Huadong Feitian has progressed from being the first monophonic ring tone producer in China to a leading digital music company boasting advanced digital technology and the largest original music platform in the country featuring more than 70,000 songs. Nokia has chosen Huadong Feitian as the local partner to operate 'Yue Sui Xiang' in China to provide a brand new music service to mobile users and this is favorable to the development of digital music in long run."

Huadong Feitian will grant rights of the songs collected within its UGC platform ( http://www.a8.com ) to Nokia and allow online listening and downloading of this music in more than 20 countries around the world including the UK, Australia and Singapore, etc. The cooperation will allow overseas users to discover and enjoy Chinese music as well as promote that music around the world.

Mr. Liu concluded, "The cooperation between Huadong Feitian and Nokia underlines the integration of digital music and mobile internet, a major trend in the music industry. 'Yue Sui Xiang' offers a DRM-free and complete music experience to music fans in China and around the world while helping to promote Chinese music to new audiences through this pioneering arrangement. The Group will strive to provide more convenient and diversified music services to music lovers in China, with the aim to become the largest digital music services provider in China and generate promising profit and returns for our shareholders."

About A8 Digital Music Holdings Limited

A8 Music is a leading integrated digital music company that sells music content through mobile phones, sourced from its highly successful interactive UGC platform www.a8.com, as well as from international and domestic record labels, and promoted through traditional and new media such as Internet and wireless network. Led by a team of experienced top executives with foresight and vision, the Group is able to capitalise on its integrated marketing and sales multi-channel network to acquire insights into consumer preferences in different regions and thus customize its marketing strategies. The Group was listed on the Main Board of the Hong Kong Stock Exchange in June 2008. In 2009, the Group was awarded "Gold Winner of The Asset Corporate Award 2009" and selected as "Deloitte Technology Fast 500 Asia Pacific".

    For press enquiries:

    A8 Music Holdings Limited
     Ms. Coco Gao
     Tel:   +86-755-3332-6316
     Email: [email protected]

    Strategic Financial Relations (China) Limited
     Ms. Esther Lau
     Tel:   +852-2864-4845
     Email: [email protected]

     Ms. Janice Au
     Tel: +852-2864-4874
     Email: [email protected]

SOURCE A8 Digital Music Holdings Limited