AAF Dallas (Dallas Ad League) Media Match Available for Preview

DALLAS, Feb. 25, 2011 /PRNewswire/ -- AAF Dallas, formerly the Dallas Ad League and part of the American Advertising Federation's Tenth District, will host the greater Dallas area's 3rd annual online media auction on March 28, 2011, at 3 p.m. CDT ending on March 29, 2011, at 5 p.m.  Now more than $300,000 in paid media packages to be auctioned for a fraction of their fair market value is available for preview on http://auction.aafdallas.org along with auction registration. Proceeds from the AAF Dallas Media Match will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.

Canonball Creative of Dallas is overseeing the AAF Dallas Media Match.  A portion of a bidder's spend will be tax deductible. Available media inventory includes more than 30 media packages spanning newspapers, local and regional magazines, out-of-home, and local radio. A sampling of participants includes:

"The AAF Dallas Media Match represents a strategic opportunity to help two local worthy causes while gaining access to media for pennies on the dollar," said Frank Kopec, executive director of AAF Dallas. "We recommend taking advantage of the preview period and prioritizing selections, as bidding tends to get quite competitive."

About the DREAM Fund

The DREAM Fund, since its inception in 1991, has directed hundreds of thousands of dollars to people in the advertising, public relations and media industries whose lives have hit unexpected difficulties and life-changing events: illness, tragic loss and injury.

About Dallas Ad League Foundation

The Dallas Ad League Foundation was created with the mission to help advance the Dallas Advertising Community. A timely example of the great work of the DALF is the Sam Bloom Memorial Scholarship, which was awarded in 2010 to a local undergraduate student who is working toward a bachelor's degree in advertising, communications or related degree program.

About the Tenth District of the American Advertising Federation

The Tenth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Arkansas, Louisiana, Oklahoma and Texas. The AAF is the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, corporate marketing departments, broadcast and print media companies, industry suppliers, college chapters and national trade associations engaged in various advertising pursuits.

About the AAF Dallas (formerly Dallas Ad League)

Founded in 1908, the Dallas Ad League rebranded AAF Dallas is more than 900 members strong and is affiliated with the Tenth District of the American Advertising Federation, part of AAF's national network of more than 200 ad clubs and 40,000 professionals. AAF Dallas strives to elevate the success of the advertising community through innovation, creative excellence, collaboration, professional development, education and philanthropic endeavors. To find out how to get involved in the Dallas ad community, visit www.aafdallas.org.

SOURCE AAF Dallas