AardvarQ(TM) Awarded Idea Foundry Technology Fellowship

Launches Industry's First Configurable, B2B AppStore(TM) Framework

Jan 13, 2010, 08:00 ET from AardvarQ(TM), LLC

PITTSBURGH, Jan. 13 /PRNewswire/ -- AardvarQ™, LLC (http://www.aardvarq.net), provider of the industry's first configurable, B2B AppStore™ Framework, today announced a Technology Fellowship Award from Idea Foundry (http://www.ideafoundry.org).  The fellowship resources have been used to launch AardvarQ's AppStore Framework and to service initial customer demand.

AardvarQ's AppStore Framework enables embedded device manufacturers to offer an innovative user experience for their B2B customers via a fully configurable online storefront.  In addition to providing a steady flow of valuable productivity applications for their devices, AardvarQ hosts each manufacturer's AppStore under an annual, renewable service agreement.

Through AardvarQ's powerful Device Dashboard, device manufacturers have complete control over their AppStore's branding, hosted applications and pricing options on a device-by-device basis.  This same interface provides powerful location, usage and performance reports for the manufacturer's installed base of AardvarQ-enabled devices.  Manufacturers can use this direct user channel to (1) fine tune feature developments based on real customer usage data, (2) quickly determine the scope and severity of identified quality issues and (3) communicate directly with users for ongoing support and/or new feature introductions.

Manufacturers maintain compatibility with AardvarQ-developed applications by means of the AardvarQ Agent™.  Embedded with their device(s), the Agent's APIs enable manufacturers to (1) quickly develop and deploy their own applications, (2) manage secured AppStore access and (3) customize usage logs.

"We are excited to add AardvarQ to the Idea Foundry portfolio," said Mike Matesic, Chief Executive Officer for Idea Foundry.  "Their unique AppStore Framework addresses many of the common challenges inherent with managing a large installed base of commercially oriented embedded devices."  

"AardvarQ's unique B2B AppStore Framework serves as a game changer for embedded device manufacturers," said Greg Quiggle, Chief Executive Officer for AardvarQ.  "We help manufacturers to maximize full-life-cycle profits for their installed base by offering a steady flow of value-added applications via an innovative, direct-to-the-user software distribution channel while reporting powerful usage data on a per-device basis."

About Idea Foundry

Idea Foundry is a not-for-profit 501(c)(3) corporation founded in 2002. Idea Foundry serves Western Pennsylvania with the ongoing purpose of increasing the number of higher-wage jobs by transforming innovating technologies into viable businesses. This is accomplished by helping entrepreneurs launch their companies and by facilitating technology transfer activities in established organizations. Idea Foundry evaluates, invests in, and works with companies representing a broad variety of technologies, markets and entrepreneurs and provides the strategy, access, and funding required for successful technology transfer projects in larger organizations.

About AardvarQ

AardvarQ is the provider of the industry's first configurable, B2B AppStore Framework. When licensed, AardvarQ provides a branded, hosted AppStore that can be offered in concert with an embedded device manufacturer's product lines. Located in the suburbs of Pittsburgh, Pennsylvania, AardvarQ is a privately held corporation and an Idea Foundry portfolio company. The AardvarQ team brings more than 20 years of experience defining, developing, launching and supporting successful embedded devices within a wide variety of B2B markets. For more information, visit www.aardvarq.net.

Editor's notes:

AardvarQ, AppStore and Agent are trademarks of AardvarQ, LLC.

All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.