NEW YORK, May 2, 2017 /PRNewswire/ -- Today About.com unveiled its new name, Dotdash, culminating its year-long transformation from a general interest website to a vibrant collection of stand-alone vertical brands. Dotdash is now among the fastest-growing publishers online, and its brands are the fastest-growing in their respective categories.
"Our new name speaks to the remarkable evolution of our business into a world-class premium publisher. The Dot in Dotdash is a nod to our 20-year history, as a red dot has always been a part of the About.com visual identity, and the dash suggests forward motion and action," said Neil Vogel, CEO of Dotdash.
Built upon 20 years of expert-written content and audience data, Dotdash's brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash brands include Verywell (health), The Spruce (home), The Balance (personal finance), Lifewire (tech), ThoughtCo (education), and the soon to be launched TripSavvy (travel).
Dotdash brands feature modern, clean, and uncluttered design with an unobscured focus on trusted content, and have scaled intent-driven audiences. "We help advertisers connect with consumers seeking to take action - manage their health, update their home, oversee their finances, master their tech, plan travel, and so much more," said Andrew Gorenstein, President of Advertising and Partnerships, Dotdash. "We combine incredible contextual data capabilities with a best-in-class content studio, all in a beautiful, safe, and scaled environment ideal for marketers' messages."
Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the fastest-growing publishers online, and its brands are the fastest-growing in their respective categories. Dotdash brands include Verywell, The Spruce, The Balance, Lifewire , ThoughtCo, and the soon to be launched TripSavvy.
Verywell takes a human approach to health and wellness content delivering accessible solutions, and is a welcome alternative to traditional, hyper-clinical health sites. Verywell helps 17 million people a month to navigate a path to better health and is a top-10 health site.
About The Spruce
The Spruce offers practical, real-life tips and inspiration to help users create a home they love. Whether looking to retile a bathroom, upgrade baking skills, conquer a craft or simply tackle a to-do list, The Spruce helps 8.5 million users a month make their best home.
About The Balance
The Balance simplifies and demystifies personal finance by delivering clear, practical advice to strengthen consumers' lifelong relationship with money. The Balance helps over 13 million users a month earn more, spend smarter, invest well and build a better future. The Balance is a top-10 finance site.
Lifewire helps users get the most out of their technology, and provides nearly seven million users a month with straightforward, practical advice on how to best use their screens and gadgets, have fun with technology, fix what isn't working, and buy the best gear for their lives.
ThoughtCo is built for those that believe learning is a never-ending process, and that great inspiration begins with a question. Whether about science, history, math, religion, or much more, ThoughtCo's in-depth articles give five million users a month the answers and information needed to be smart, informed and confident.
Vice President of Communications, Dotdash
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