Absolut Toasts to Friendship with "The Registry for Me"
The vodka brand invites singles and their friends - regardless of relationship status - to choose themselves this Galentine's Day, curating their very own wish list of gifts
NEW YORK, Jan. 18, 2022 /PRNewswire/ -- This Galentine's Day, Absolut aims to include, inviting single people everywhere to register for the things they want in celebration of themselves and the single friends in their lives with The Registry for Me.
Year after year, singles spend so much money on friends reaching life's traditional milestones. A NerdWallet survey shows the average price of a gift registry item is $72, but many guests spend more. With weddings on the rise this year – a U.S. record of 2.6 million, according to The Knot data – and even more registries to fill, Absolut's The Registry for Me gives single gals and guys time in the spotlight with a wish list of their very own.
In collaboration with Elfster, Absolut's The Registry for Me acts as a traditional registry website. Users can curate their wish lists with any items of their choosing from yoga pants and cosmetics to the Absolut Cosmopolitan Cocktail Kit – all in celebration of being single. And nobody knows how to celebrate being single more than Serena Kerrigan, entrepreneur and internet personality, who has teamed up with Absolut to curate her own registry of top tier gifts.
"I always have my friends' backs, and as someone who has continued to show up (with a gift in hand) as they check off life's more traditional achievements from weddings to baby showers, I'm excited to now have a registry of my very own thanks to Absolut," said Serena. "The Registry for Me is a celebration of us singles and the fact that we aren't just waiting to get married or have children, but instead, choosing ourselves."
The Registry for Me is not only a toast to being single but also an opportunity to bring people together. Users can take advantage of the platform to create gift exchanges with friends for Galentine's Day, best celebrated with an Absolut Cosmopolitan in hand.
"As a brand known for mixing – cocktails and also with each other – we love that The Registry for Me brings friends together like never before regardless of lifestyle," said Lara O'Brien, Senior Brand Director, Absolut. "The Registry for Me is our love letter to singles everywhere."
Inclusivity is always in style, and this Galentine's Day, Absolut's The Registry for Me goes beyond just the single girls, encouraging everyone to register for the gifts they deserve. Now through February 13, visit elfster.com/lp/RegistryForMe to create a registry and celebrate singles everywhere.
Absolut Cosmopolitan
Ingredients:
Ice Cubes
1⅓ Parts Absolut Citron
⅔ Part Triple Sec
⅔ Part Lime Juice
⅔ Part Cranberry Juice
1 Twist Orange Zest
Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with an orange zest twist.
ENJOY RESPONSIBLY
ABSOLUT®. PRODUCT OF SWEDEN. 40% ALC./VOL. ©2021. IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.
ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.
CONTACT
Joanna Hein
[email protected]
Kate Valauri
[email protected]
SOURCE Absolut
Share this article