ACCELerate™ Your Social Media

Nov 25, 2013, 03:30 ET from @networkerplus Social Media

LONDON, November 25, 2013 /PRNewswire/ --

WHY are you on social media?

Multi award-winning e-Business Professional and Author John Coupland's book ACCELerate™ Your Social Media asks a fundamental question that many businesses don't properly address:

WHY are you on social media?

In 2013, over 15 million businesses, brands, and organisations have a presence on Facebook and 2.6 million companies have their own LinkedIn pages, but few really ask or reassess why they are on social media; what specifically they are trying to achieve and what success means to them.

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While social media may be a great marketing channel, it can also be immensely time-consuming and could impact your business in ways that you may not have quite expected.

"Business improvement specialists advise that, in order to achieve success in what you do in business, you require goals that are at least clear, measurable and achievable," says Coupland. "Having a focused social media strategy is also key. You need these types of goals too," he added.

'ACCELerate™ Your Social Media' outlines a proven five-step methodology, ACCELerate™, to achieve return on investment in a time-efficient manner. The author underpins this approach by encouraging the reader to consider the important question WHY:

W - Why are you on social media?

H - How will you achieve return on investment on social media?

Y - Your competitors are on it, so how will you outsmart them?

Coupland says: "Many may be tempted to simply answer with: 'To grow my business,' or 'For marketing purposes' or 'To connect with other people.' You need to be more specific than that to address this properly."

Here are just a few pointers to help you consider the answers to this fundamental question:

•    Increase brand awareness.

•    Launching a new service or product.

•    To grow a specific sector in your business.

•    To become a market leader (organisation) or a thought leader (person).

•    Attract investment.

•    Seeking talent. (Employees or business partners)

ACCELerate™ is a methodology that's British which is also making in-roads in America.

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John Coupland, author of 'ACCELerate™ Your Social Media', is a multi-award winning e-Business & Networking Professional. John has over 25 years of award-winning experience in retail and account management, with over 18 years in e-business. He left the corporate world in 2009 and founded and runs a number of influential social networking groups, consisting of thousands of business owners, alongside his business, @networkerplus Social Media. He helps businesses with their social media strategies, speaks at events and also runs on-line campaigns for SMEs (SMBs) and leading brands.

SOURCE @networkerplus Social Media