Acceleration Strengthens US Publisher Team With New Hire

Jun 23, 2010, 07:50 ET from Acceleration

LONDON, June 23, 2010 /PRNewswire/ --

- Former Wall Street Journal Director of Advertising Operations to Join Acceleration as Business Director, Publisher Services

Acceleration (http://www.acceleration.biz/), a global provider of digital marketing consulting, managed and technology services, has appointed Virgil Waters as business director of its fast-growing publisher business segment. Based in New York, Waters will be responsible for providing a mix of consulting and technology services to Acceleration's existing publisher clients which include AARP, John Wiley and The Economist.

Waters's role will also be to drive additional revenue predominantly through Acceleration's strategic partnerships with industry leaders that includes: Omniture (http://www.omniture.com/), DoubleClick/Google (http://www.doubleclick.com/), ExactTarget (http://www.exacttarget.com/), Aprimo (http://www.aprimo.com/) and Epsilon (http://www.epsilon.com/).

Waters started his career by founding and successfully building his own software consultancy that developed systems for Fortune 500 companies. Other ventures included building a search engine and launching an Internet advertising agency. Most recently Waters ran the ad systems and operations for two of the most prominent and profitable online sites, Autotrader.com and The Wall Street Journal Online.

Waters will work closely with Cameron Hulett, SVP of Publisher Services based in London, UK.

Commenting on his appointment, Virgil Waters said: "One of my greatest passions is online advertising and I'm thrilled to be part of a rapidly growing industry with such great potential. I am lucky to have been a part of some of the great success stories on the Internet. After looking at the entire market, I found Acceleration to be best-of-class with a unique focus on services around online publisher needs. It's not about any one technology, it's about how you get many technologies to work best within your business. This is a dream job for me in that I get to help many sites and companies grow and achieve great things."

About Acceleration

Acceleration is a global provider of digital marketing consulting, managed and technology services. Our decade of experience in the field gives us a breadth and depth of expertise across a spectrum of skills that is unmatched in the industry. We specialise in getting digital marketing technology, people and processes to work in harmony, to provide real value to our clients around the world.

With key offices in London and New York, Acceleration employs expert teams throughout North America, South America, Europe, the Middle East and Africa, and maintains strategic partnerships with industry leaders.

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SOURCE Acceleration