Accorhotels.com Launches 'Around the World Photo Hunt' Online Game & Social Media Marketing Campaign

Play Now to Win a 12-Night European Vacation in Paris, Berlin and Barcelona

Jun 24, 2010, 14:55 ET from Accor Hotels

NEW YORK, June 24 /PRNewswire/ -- On June 24th, Accor Hotels will launch an online game called "Around the World Photo Hunt" to generate brand awareness in North America. The grand prize winner will receive a 12-night European vacation for two adults to Paris, Berlin and Barcelona.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/accor/44699/

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For the grand prize, Accor Hotels partnered with US Airways and Rail Europe as co-sponsors of the 12-night European vacation for two adults. It includes roundtrip airfare, first class train tickets, luxury Accor Hotel accommodations and daily breakfast. Other prizes include a SoBed™ package, digital cameras, flat screen TVs, DVD Home Theaters, and more. In addition, a $50 MasterCard gift card will be awarded randomly to one lucky player every day until July 23rd.  

"The idea is to create a fun and engaging online game where travel shoppers can interact with our diverse collection of worldwide hotels, while encouraging them to share that experience with their social networks on Facebook and Twitter. We believe this is an excellent way to raise visibility of Accor hotels while rewarding potential customers for taking the time to learn more about us," said Gianna Rivera, Deputy Vice President, International Sales Division- North America, Accor Hospitality.

The online game will run from June 24thJuly 23rd. Players of the game will be asked to spot the differences on two seemingly identical photos from a selection of Accor Hotels' properties located around the world. The players win points and advance to the next round based on the speed with which they find the differences. Each round will showcase a single property's key features, allowing the player to experience the breadth and diversity of the Accor Hotel brands the world over.  Players can share their scores on Facebook and Twitter, challenging their friends to try to beat their score.

To play the game, visit www.accorhotels.com/aroundtheworld  

About Accor

Accor, a major global group and the European leader in hotels operates in nearly 100 countries with 150,000 employees, offers to its clients over 40 years of expertise with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Adagio, ibis, All Seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6 brands.  Accor represents 4,100 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, Thalassa sea & spa, Lenotre, CWL.  From budget to luxury, Accor hotels' brands are constantly reinventing their concept to satisfy the needs and expectations of business and leisure customers all over the world.

For more information, visit www.accorhotels.com

SOURCE Accor Hotels



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