NEW YORK, May 23, 2011 /PRNewswire/ -- Leading Out-of-Home mall media specialist, EYE and Ace Marketing & Promotions, Inc. (OTC.BB: AMKT) announce today their Location-Based Mobile Marketing Network (known as Mobiquity Network) will expand to an additional 50 malls in the third quarter of 2011, bringing the total to 67 malls across the US. Ace's mobile technology allows advertisers to deliver offers and rich media content via Bluetooth or Wi-Fi to on-the-go shoppers' mobile devices. This advertising medium targets shoppers with engaging content as they move about the mall environment and does not require them to download apps or be tracked by GPS, two of the barriers to successful mobile campaigns. EYE's units enhanced with Ace's mobile technology are strategically positioned near entrances, anchor stores, escalators and other high-traffic and high dwell-time areas throughout each mall to maximize advertising messaging reach and frequency.
Ace's Mobiquity Network will now be integrated into backlit and digital advertising assets across many of EYE's top mall properties across the top 20 Designated Market Areas (DMA's). Ace's Mobiquity Network is scheduled to be fully installed by August 2011 in over 500 advertising zones across the 67 malls, giving advertisers the ability to deliver messaging to approximately 60 million mall visitors per month.
EYE and Ace Marketing have further announced that they have extended their exclusive contract through December 2015. This extended agreement gives EYE and Ace Marketing the ability to offer an ongoing commitment to advertisers seeking a turnkey mobile messaging option targeting mall shoppers. The integration of mobile proximity marketing with out-of-home advertising has the additional benefit of measurable reporting back to the advertiser.
Some campaign elements delivered through this medium include movie trailers, coupons and special offers, announcements, and ring tones and screen savers.
Eye Shop Sr. Vice President & General Manager, Jeff Gunderman said, "EYE is constantly looking for opportunities to help our advertisers engage with mall audiences. We have found Ace's location-based mobile marketing units to be an excellent delivery method. The technology gives advertisers the ability to interact with over 90% of the phones on the market today from a single platform within each mall."
Dean Julia, Ace CEO, added, "EYE has been a terrific partner and they have played a vital role in helping us grow our Location-Based Mobile Marketing Network. We are very excited about extending our relationship with them and look forward to continuing to grow the Network together."
ABOUT ACE MARKETING & PROMOTIONS, INC. (OTC.BB: AMKT)
Established in 1998, Ace Marketing & Promotions, Inc. is a New York-based, full-service integrated marketing company offering a wide array of business solutions, which include: Branding and Branded Merchandise, Website Development, Direct Relationship Marketing and Mobile Marketing Solutions. Ace Marketing & Promotions, Inc. is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Ace's Corporate Overview is available at www.acemarketing.net on the "About Us" tab. For a demo of Ace Marketing's Proximity Marketing (Mobiquity Networks) you can visit: http://www.mobiquitynetworks.com.
EYE is an international Out-of-Home advertising company specialising in airport, retail, roadside and university media. Connecting leading brands with active consumers, EYE's media reaches large-scale audiences throughout their daily journeys. EYE is America's number one mall media network with media in over 300 malls across the country and over 100 of these properties sitting in the top 10 DMAs. EYE's digital network includes 10 malls across the country. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels TEN, ONE and ELEVEN. For more information about EYE please visit www.eyecorp.com.
SOURCE Ace Marketing & Promotions, Inc.