SAN FRANCISCO, March 2, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service provider, today announced that it has been selected by top advertising agency Ackerman McQueen (AM) to power its video encoding solution, replacing its in-house encoding farm. The switch to Encoding.com has resulted in substantial improvements in both video quality and turnaround time, while saving AM thousands of dollars. By leveraging Encoding.com's services, including cloud-based scalability, AM is now able to easily and reliably deliver high-volume video deployments for its clients in advocacy, travel/tourism, law, healthcare, entertainment, the arts, manufacturing, and private industry.
Ackerman McQueen, a full-service interactive, digital, branding and traditional advertising agency, has seen demand for high-volume video projects grow ten fold over the past 18 months. AM's previous in-house encoding investment included capital expenses for hardware and software, plus staff, to manage the labor-intensive process of video encoding. Engineers were required to constantly monitor the process: optimizing encoding settings, making trade-offs between video quality and file size, and restarting systems that crashed.
"Before discovering Encoding.com we spent countless hours on video encoding. It was a painfully long, error-prone process that was holding us back," said John Nicholas, EVP, Interactive. "With Encoding.com we are saving an enormous amount of time and associated expense, while benefiting from ultimate scalability, superior quality, and the assurance of a seamless transition to encoding for new display devices as we help our clients move to new platforms."
"Ackerman McQueen is a textbook example of the work Encoding.com does with agencies to simplify and automate encoding, and empower them to successfully manage increased video production demand from their clients," said Jeff Malkin, President of Encoding.com. "Our engineering resources focus on delivering a scalable, reliable, and continuously-updated platform for transcoding content, so that our clients can focus on delivering vast volumes of high-quality content."
Encoding.com, the world's largest video encoding service, powers over 1,500 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle and advertising. Encoding.com's SaaS-based, cloud-enabled service supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. For ongoing company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.
About Ackerman McQueen
As a full-service advertising agency with a 71-year history, Ackerman McQueen not only provides a variety of integrated digital solutions through it's AMID (Ackerman McQueen Interactive + Digital) division, based in Dallas, but also possesses an array of in-house resources, including research and planning, design and art production, creative direction and copywriting, media planning and placement, photography, audio recording, and high-definition video editing and production. As one of the largest independently owned agencies in the Southwest and the 156th-largest agency in the U.S. out of more than 900 agencies and marketing firms, AM serves a diversified client roster from the company's five-office system.