Action camera market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 11, 2023 /PRNewswire/ -- According to Technavio, the global action camera market size is estimated to grow by USD 3,659.29 million from 2022 to 2027. The market is expected to grow at a CAGR of 16.47% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 37% of the global market during the forecast period. 

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Global action camera market - Five forces
The global action camera market is fragmented, and the five forces analysis covers– 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For an interpretation of Porter's five forces model – buy the report!

Global action camera market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global action camera market - Segmentation assessment

Segment overview
Technavio has segmented the market based on technology (ultra HD and HD), end-user (commercial and residential), and distribution channel (online and offline). 

• The ultra HD segment will grow at a significant rate during the forecast period. The growth of this segment is attributed to factors such as the demand for better viewing angles in the broadcast industry. These cameras are used in popular sporting events such as cricket and football world cups and the Olympics. The use of these cameras is expected to grow during the forecast period owing to the increasing number of sporting events. These factors will facilitate market growth.

Geography overview
Based on geography, the global action camera market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global action camera market.

• North America is estimated to account for 37% of the growth of the global market during the forecast period. Action cameras are popular among adventure enthusiasts in this region. Many people are interested in outdoor activities, which will drive the growth of the regional market. The high per capita disposable income of residents is also driving the market in this region. Moreover, North America is an early adopter of action cameras owing to the high purchasing power of consumers, especially in the US. These factors will fuel the growth of the market in North America during the forecast period.

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Global action camera market – Market dynamics
Key factor driving market growth

• The growing popularity of social networks is driving the market's growth. 
• The rising number of social media users is expanding the target audience.
• Hence, several brands are promoting their brands through content advertising on social media. For instance, GoPro has a YouTube channel where it promotes content to connect with viewers.
• Thus, the increasing popularity of social media will fuel the growth of the global action camera market during the forecast period.

Leading trends influencing the market 

• The rapid shift in demand from developed nations to developing nations is a key trend in the global action camera market growth. 
• The main reason for this shift is the growing popularity of adventure tourism and the improving sports infrastructure in developing countries such as India and China.
• These countries provide significant opportunities to sellers due to the presence of many first-time buyers.
• Factors such as rapid urbanization, rising disposable income, growth in social networking, and increasing popularity of photography are supporting the growth of the market.

Major challenges hindering the market growth

• The growing popularity of smartphones is challenging the growth of the global action camera market. 
• Smartphone penetration is increasing due to the decline in the average selling price (ASP) of smartphones and the development of communication network infrastructure.
• As a result, smartphones have become more affordable for customers.
• Manufacturers are developing smartphones with cutting-edge features such as advanced cameras.
• This, in turn, will hinder the growth of the global action camera market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this action camera market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the action camera market between 2023 and 2027
• Precise estimation of the size of the action camera market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the action camera market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of action camera market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 08: Executive Summary – Chart on Incremental Growth
• Exhibit 09: Executive Summary – Data Table on Incremental Growth
• Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 13: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 14: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global action camera market 2017 - 2021 
• Exhibit 19: Historic Market Size – Data Table on Global action camera market 2017 - 2021 ($ million)

• 4.2 Technology Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.5 Geography Segment Analysis 2017 - 2021 
• Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.6 Country Segment Analysis 2017 - 2021 
• Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments
• Exhibit 32: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 33: Data Table on Technology - Market share 2022-2027 (%)

• 6.2 Comparison by Technology 
• Exhibit 34: Chart on Comparison by Technology
• Exhibit 35: Data Table on Comparison by Technology

• 6.3 Ultra HD - Market size and forecast 2022-2027 
• Exhibit 36: Chart on Ultra HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 37: Data Table on Ultra HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Chart on Ultra HD - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on Ultra HD - Year-over-year growth 2022-2027 (%)

• 6.4 HD - Market size and forecast 2022-2027 
• Exhibit 40: Chart on HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 41: Data Table on HD - Market size and forecast 2022-2027 ($ million)
• Exhibit 42: Chart on HD - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on HD - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Technology 
• Exhibit 44: Market opportunity by Technology ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 45: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 46: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 47: Chart on Comparison by End-user
• Exhibit 48: Data Table on Comparison by End-user

• 7.3 Commercial - Market size and forecast 2022-2027 
• Exhibit 49: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Chart on Commercial - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

• 7.4 Residential - Market size and forecast 2022-2027 
• Exhibit 53: Chart on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
• Exhibit 55: Chart on Residential - Year-over-year growth 2022-2027 (%)
• Exhibit 56: Data Table on Residential - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 57: Market opportunity by End-user ($ million)

8 Market Segmentation by Distribution Channel

• 8.1 Market segments
• Exhibit 58: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 59: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 8.2 Comparison by Distribution Channel 
• Exhibit 60: Chart on Comparison by Distribution Channel
• Exhibit 61: Data Table on Comparison by Distribution Channel

• 8.3 Online - Market size and forecast 2022-2027 
• Exhibit 62: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 65: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 8.4 Offline - Market size and forecast 2022-2027 
• Exhibit 66: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 69: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 8.5 Market opportunity by Distribution Channel 
• Exhibit 70: Market opportunity by Distribution Channel ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 72: Chart on Market share by geography 2022-2027 (%)
• Exhibit 73: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 74: Chart on Geographic comparison
• Exhibit 75: Data Table on Geographic comparison

• 10.3 North America - Market size and forecast 2022-2027 
• Exhibit 76: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.4 Europe - Market size and forecast 2022-2027 
• Exhibit 80: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 83: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.5 APAC - Market size and forecast 2022-2027 
• Exhibit 84: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.6 South America - Market size and forecast 2022-2027 
• Exhibit 88: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 92: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.8 US - Market size and forecast 2022-2027 
• Exhibit 96: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.9 China - Market size and forecast 2022-2027 
• Exhibit 100: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.10 UK - Market size and forecast 2022-2027 
• Exhibit 104: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 10.11 Germany - Market size and forecast 2022-2027 
• Exhibit 108: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.12 France - Market size and forecast 2022-2027 
• Exhibit 112: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 115: Data Table on France - Year-over-year growth 2022-2027 (%)

• 10.13 Market opportunity by geography 
• Exhibit 116: Market opportunity by geography ($ million)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview

• 12.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption

• 12.4 Industry risks
• Exhibit 120: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered
• Exhibit 121: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 13.3 C and A Marketing Inc. 
• Exhibit 123: C and A Marketing Inc. - Overview
• Exhibit 124: C and A Marketing Inc. - Product / Service
• Exhibit 125: C and A Marketing Inc. - Key offerings

• 13.4 Casio Computer Co. Ltd. 
• Exhibit 126: Casio Computer Co. Ltd. - Overview
• Exhibit 127: Casio Computer Co. Ltd. - Business segments
• Exhibit 128: Casio Computer Co. Ltd. - Key news
• Exhibit 129: Casio Computer Co. Ltd. - Key offerings
• Exhibit 130: Casio Computer Co. Ltd. - Segment focus

• 13.5 Eastman Kodak Co
• Exhibit 131: Eastman Kodak Co - Overview
• Exhibit 132: Eastman Kodak Co - Business segments
• Exhibit 133: Eastman Kodak Co - Key news
• Exhibit 134: Eastman Kodak Co - Key offerings
• Exhibit 135: Eastman Kodak Co - Segment focus

• 13.6 Garmin Ltd
• Exhibit 136: Garmin Ltd - Overview
• Exhibit 137: Garmin Ltd - Business segments
• Exhibit 138: Garmin Ltd - Key offerings
• Exhibit 139: Garmin Ltd - Segment focus

• 13.7 GoPro Inc.
• Exhibit 140: GoPro Inc. - Overview
• Exhibit 141: GoPro Inc. - Product / Service
• Exhibit 142: GoPro Inc. - Key offerings

• 13.8 HTC Corp.
• Exhibit 143: HTC Corp. - Overview
• Exhibit 144: HTC Corp. - Product / Service
• Exhibit 145: HTC Corp. - Key offerings

• 13.9 Nikon Corp.
• Exhibit 146: Nikon Corp. - Overview
• Exhibit 147: Nikon Corp. - Business segments
• Exhibit 148: Nikon Corp. - Key news
• Exhibit 149: Nikon Corp. - Key offerings
• Exhibit 150: Nikon Corp. - Segment focus

• 13.10 Olympus Corp.
• Exhibit 151: Olympus Corp. - Overview
• Exhibit 152: Olympus Corp. - Business segments
• Exhibit 153: Olympus Corp. - Key news
• Exhibit 154: Olympus Corp. - Key offerings
• Exhibit 155: Olympus Corp. - Segment focus

• 13.11 Panasonic Holdings Corp. 
• Exhibit 156: Panasonic Holdings Corp. - Overview
• Exhibit 157: Panasonic Holdings Corp. - Business segments
• Exhibit 158: Panasonic Holdings Corp. - Key news
• Exhibit 159: Panasonic Holdings Corp. - Key offerings
• Exhibit 160: Panasonic Holdings Corp. - Segment focus

• 13.12 Ricoh Co. Ltd.
• Exhibit 161: Ricoh Co. Ltd. - Overview
• Exhibit 162: Ricoh Co. Ltd. - Business segments
• Exhibit 163: Ricoh Co. Ltd. - Key news
• Exhibit 164: Ricoh Co. Ltd. - Key offerings
• Exhibit 165: Ricoh Co. Ltd. - Segment focus

• 13.13 Rollei GmbH and Co. KG. 
• Exhibit 166: Rollei GmbH and Co. KG. - Overview
• Exhibit 167: Rollei GmbH and Co. KG. - Product / Service
• Exhibit 168: Rollei GmbH and Co. KG. - Key offerings

• 13.14 SJCAM Ltd.
• Exhibit 169: SJCAM Ltd. - Overview
• Exhibit 170: SJCAM Ltd. - Product / Service
• Exhibit 171: SJCAM Ltd. - Key offerings

• 13.15 Sony Group Corp.
• Exhibit 172: Sony Group Corp. - Overview
• Exhibit 173: Sony Group Corp. - Business segments
• Exhibit 174: Sony Group Corp. - Key news
• Exhibit 175: Sony Group Corp. - Key offerings
• Exhibit 176: Sony Group Corp. - Segment focus

• 13.16 Toshiba Corp.
• Exhibit 177: Toshiba Corp. - Overview
• Exhibit 178: Toshiba Corp. - Business segments
• Exhibit 179: Toshiba Corp. - Key offerings
• Exhibit 180: Toshiba Corp. - Segment focus

• 13.17 Xiaomi Inc.
• Exhibit 181: Xiaomi Inc. - Overview
• Exhibit 182: Xiaomi Inc. - Business segments
• Exhibit 183: Xiaomi Inc. - Key news
• Exhibit 184: Xiaomi Inc. - Key offerings
• Exhibit 185: Xiaomi Inc. - Segment focus

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist 
• Exhibit 186: Inclusions checklist
• Exhibit 187: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 188: Currency conversion rates for US$

• 14.4 Research methodology
• Exhibit 189: Research methodology
• Exhibit 190: Validation techniques employed for market sizing
• Exhibit 191: Information sources

• 14.5 List of abbreviations 
• Exhibit 192: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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