Active Health Foods, Inc. Announces Strong Entry Into Marketplace

RIVERSIDE, Calif., Nov. 16, 2011 /PRNewswire/ -- Active Health Foods, Inc. (OTCBB: AHFD), the maker of Active X™ Energy Bars, a 100% Natural, 100% Organic Energy Bar made from the highest quality ingredients in a variety of unique and amazing flavors,  today proudly announced the official public launching of  Active X™ Energy Bars into the retail market place.  Active X™ Energy Bars are available on the company website and will soon be available for purchase in leading retail, wholesale and on-line outlets across the U.S.

"After considerable time and effort over the last year, Active Health Foods, Inc. is off to a stronger than anticipated start in the marketplace as our marketing teams commence to execute our growth strategy.  Our business fundamentals are solid and our products are what we believe the public has been actively seeking and will embrace enthusiastically," said Greg Manos, CEO and Marketing Director for Active Health Foods, Inc., adding "and none to soon especially at a time when America is plagued with Child Obesity and Type II Diabetes."

"Consumers are struggling daily to provide their families, especially their children, with good tasting healthy alternatives to the fast food mentality," explained Mr. Manos, who went on to add:  "Active X™ Energy Bars fill that void because our Energy Bars are made from the highest quality 100% Natural and 100% Organic ingredients using a proprietary formula specifically developed for Active Health Foods, Inc. by a PhD in nutrition."

History

Gregory Manos, our founder and presently Active Health Foods, Inc.'s CEO and Marketing Director, has a long, rich history in the food and beverage industry, replete with personal contacts and professional acquaintances.  Mr. Manos formed Active Health Foods, Inc. in 2008 with the vision of researching, developing, testing and bringing to the marketplace an all natural, 100% Organic Energy Bar that would broadly appeal to the public.  Shortly after formation, Active Health Foods, Inc. embarked on the development of its Energy Bars, aided by the assistance of a PhD in Nutrition, with the goal of creating competitively priced, premium quality, nutritious, moist and flavorful organic Energy Bars in a variety of flavors.  After considerable time, effort and testing, the Company crafted proprietary formulas in a variety of flavors to reach that goal.  Active Health Foods, Inc. has developed the brand name "Active X™" for its Energy Bars. The term "Active X™" was trademarked by the Company.

Active X™ is a trademarked designation exclusive and proprietary to Active Health Foods, Inc. (OTCBB: AHFD).  Active X™ Energy Bars are made from a proprietary formula developed by the Company in conjunction with a PhD nutritionist exclusively for Active Health Foods, Inc. and refined by the company into a 100% Natural and 100% Organic Energy Bar using only the highest quality natural and organic ingredients.

Active X™ Energy Bars come in a variety of delicious flavors including: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip.  Each energy bar is 1.8 net ounces and comes wrapped in a professionally designed, distinctive full color wrapping inserted into an efficiently designed combination shipping and counter display box holding 12 bars.

Active X™ Energy Bars are produced locally by a certified organic food manufacturer enabling the company to maintain frequent and superior quality control over the production process as well as promoting immediate access to freshly made products for speedy distribution to the consumer.

Active X™ Energy Bars have also been certified Kosher.

Active X™ Energy Bars are available through the Company's websites, activehealthfoodsinc.com and activexbars.com and will soon be available at leading retail and wholesale outlets throughout the U.S.

Active Health Foods, Inc.'s strategic focus of effort on sales and exposure of its brand name to the public will be on a long-term approach of communicating a marketing campaign designed to resonate with the strongest key prospects for sales and service. This marketing undertaking will specifically identify Active Health Foods, Inc. to the marketplace end-user and will communicate a clear message of the products that Active Health Foods, Inc. can offer for the benefit of the consumer. Active Health Foods, Inc. will disseminate this message through the personal efforts of Gregory Manos, who has extensive experience and personal contacts in the food industry, and a nationwide network of brokers and distributors orchestrated by the management company Active Health Foods, Inc. will soon retain.  This management company will sign, manage and be directly responsible for the brokers and distributors.

Active Health Foods, Inc. believes in the lifetime value of a customer rather than the instant gratification of a quick sale.

CONTACTS
Greg Manos
(951) 360-9970
www.activexbars.com
www.activehealthfoods.com

About Active X™ Energy Bars

Active X™ Energy Bars were developed by a PhD Nutritionist using a proprietary formula developed solely for Active Health Foods, Inc. (OTCBB: AHFD) utilizing the highest quality 100% Natural and 100% Organic ingredients.  Active X™ Energy Bars come in five distinctive, unique and amazing flavors: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip.  

To find out more about Active X™ Energy Bars and the innovative company Active Health Foods, Inc., visit www.activehealthfoods.com or www.activexbars.com.

About Active Health Foods, Inc.

Active Health Foods, Inc. (OTCBB: AHFD) is an innovative producer of unique, amazing and delicious 100% Natural, 100% Organic, Kosher certified, healthy and nutritious alternatives to the fast food mentality of millions of families across America.  Active Health Foods, Inc.'s brands include Active X™ Energy Bars, which are moist and flavorful nutritious snacks, utilizing 100% Organic and 100% Natural ingredients from a proprietary formula developed by and exclusively for Active Health Foods, Inc.  Active X™ Energy Bars comes in a variety of delicious flavors including: Almond Chocolate Delight, Peanut Butter Chocolate Joy, Cashew Berry Dream, Coconut Cocoa Passion and Double Chocolate Chip.

FORWARD-LOOKING STATEMENTS

This press release contains a number of forward-looking statements. Words, and variations of words such as "expect," "goals," "plans," "believe," continue," "may," "will," and similar expressions are intended to identify our forward-looking statements, including but not limited to, our expectation for growth; benefits from brand-building; cost savings; growth and margins.

These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of, and sharp increase in, costs, pricing actions, increased competition, risks from operating internationally, continued consumer weakness, weakness in economic conditions and tax law changes.

Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Active Health Foods, Inc. disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

SOURCE Active Health Foods, Inc.