Activision & Tony Hawk®: SHRED Retail Outlets Nationwide

New Entry in Best-Selling Action Sport Franchise Allows Players to GO BIG and Feel the Rush of Skate and Snowboarding

Oct 26, 2010, 08:30 ET from Activision Publishing, Inc.

SANTA MONICA, Calif., Oct. 26 /PRNewswire/ -- Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the latest installment in the best-selling action sports video game franchise, Tony Hawk®: SHRED, is available at North American retail outlets. Tony Hawk: SHRED allows players to GO BIG and feel the exhilaration of supersized skate and snowboarding, using the game's intuitive, motion-sensing board controller right at their feet.  Featuring an arcade style look and feel, and all new snowboarding, SHRED is packed with larger-than-life moments and a veritable assortment of jaw-dropping tricks -- enticing kids to get off the couch and into the action.  Players will be on the board controller mastering BIG air, BIG drops, and BIGGER tricks in no time!

With Tony Hawk: SHRED's innovative motion-sensing board controller and exciting GO BIG gameplay, kids will be actively using their boundless energy while riding as any of SHRED's pro skaters and snowboarders including Tony Hawk, Lyn-z Adams Hawkins, Corey Duffel, Sean Malto, David Gonzalez, Geoff Rowley, Stevie Williams and Chaz Ortiz; and snowboarders Travis Rice, Louie Vito and Olympic Gold Medalist Torah Bright.  Additionally, players will have access to Mii versions of all the pro athletes, and can import their own Mii characters on the Wii, and their own Avatars on the Xbox 360® version of the game.

Players can also visit Tony Hawk: SHRED's interactive web site at www.shredgame.com and learn how to master over-the-top skate and snowboarding gameplay tricks and explore new game info, soundtrack details, dozens of training videos, talent bios, gameplay tips and more.

Tony Hawk: SHRED is available for Xbox 360 video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Nintendo Wii™.  The game is rated "E" (Everyone – content that may be suitable for ages six and older) by the ESRB.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Activision is a registered trademark of Activision Publishing, Inc.  All rights reserved.  Tony Hawk is a registered trademark of Tony Hawk, Inc.  All rights reserved.  Wii is a  trademark of Nintendo.  Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.  "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.  All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.



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