ACTV8.me Announces Major Charitable Contribution Made As A Result Of Using The ACTV8.me Mobile Second Screen App

BEVERLY HILLS, Calif., May 22, 2012 /PRNewswire/ -- Leading interactive television Technology Company, ACTV8.ME has now given the largest single donation ever made from within a mobile application. ACTV8.ME is known for their groundbreaking technology, game-changing partnerships and unprecedented innovation. 

Brian Shuster, founder and CEO said, "ACTV8.ME takes pride in their mission to create fun interactive experiences that also lead to more meaningful engagement through their support of humanitarian contributions. ACTV8.ME is a true leader in charitable contributions made via new media technologies and that is a distinct aspect of their company culture. ACTV8.ME has embraced the opportunity to use their product and technology in ways that not only entertain, but better society, support social causes and raise awareness."

ACTV8.ME empowers audiences to interact directly with television shows using their mobile smart phone or pad. By personalizing the interactive experience, they deepen the user's relationship with the TV show and the sponsor/advertisers. The ACTV8.ME second screen solution customizes interactive features to truly complement the nature of engagement best suited for the overall experience.

ACTV8.ME aligned with the philanthropic nature of the show by generously offering a total of $50,000 to the single home winner of the companion application sweepstakes. $25,000 of the prize was donated to Clay Aiken's charity National Inclusion Project.  Aiken was the runner-up to Arsenio Hall on this season of The Celebrity Apprentice. The remaining $25,000 won was given away as prize money to the home participant. The Celebrity Apprentice contestants have actively advocated for their individual charities and spread awareness to important social causes while passionately competing for large financial contributions to support their charity's mission.

ACTV8.ME continues to deepen audiences' engagement with media by empowering their ability to interact with content and story narratives in a personalized and more meaningful way. In this case, users were given the opportunity to enter the sweepstakes throughout the entire "Celebrity Apprentice" season by registering from within the application. ACTV8.ME looks forward to providing other promotions, sweepstakes, rewards and charitable donations within their upcoming mobile app releases. 

About ACTV8.me

ACTV8.me empowers hit TV shows with its technology working alongside major TV networks and production partners, ACTV8.me delivers a "complete global media integration platform," which brings amazing new user experiences to life in next-generation TV connectivity.

ACTV8.me is also working with its network and production partners to create new bi-directional TV entertainment; a new breed of interactive TV shows will emerge from these partnerships.

ACTV8.me leads the way in developing and designing new second-screen interactive TV shows, interfaces and mobile applications that facilitate discovery of content and users' relationships with it. With its proprietary technologies, ACTV8.me marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate uber platform.

Its second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.

www.actv8.me

SOURCE ACTV8.me