ACTV8.ME Launches the Celebrity Apprentice Interactive App

BEVERLY HILLS, Calif., March 7, 2012 /PRNewswire/ -- As part of its recent agreement with Mark Burnett's One Three Television, Beverly Hills-based tech company ACTV8.ME has announced The Celebrity Apprentice will become interactive starting this Sunday March 11th 2012.  Download the app at iTunes store...and soon the Android App store.

The Celebrity Apprentice app will take viewers with iPhones, iPads and soon Android devices further into the show at all levels. The app provides interactivity, social game mechanics, community sharing, and e-offers in the form of real-time digital coupons and currency from major TV advertisers. The second screen, synchronized app will also feature exclusive extra content, celebrity bios and scoops, insights and games, trivia, and other enhancements that are ACTV8.ME's hallmarks. The Celebrity Apprentice app will be featuring exclusive giveaways, with cash prizes and a chance to win an all new Buick Verano.

The Celebrity Apprentice is produced by Mark Burnett—one of the most successful global producers and the acknowledged pioneer of reality programming in the U.S.  In addition to The Celebrity Apprentice, Burnett's successes include the long-running Survivor (currently in its 23rd season) airing on CBS; The Voice, which has started its second season on NBC;  Shark Tank on ABC; and a host of other very successful franchises.   

Following December's announcement of the overall deal with MBP, Burnett said, with ACTV8.ME, "We're taking TV and engagement to a new level, entertaining and engaging viewing audiences in ways never before possible. With mobile devices and the ACTV8 technology, we're able to expand the TV ecosystem beyond the TV screen that engages with the community of viewers that are looking to go even deeper with their favorite programs."

Donald J. Trump, world-renowned real estate mogul, author, producer and business titan says, "ACVT8.ME gives viewers more of what they want—my show, The Celebrity Apprentice—and gives the audience the opportunity to be even more engaged with my challenges to the teams.  With this app, audiences will have true interactivity with the content." Trump is part owner of the broadcast rights for the Miss Universe, Miss USA and Miss Teen USA Pageants. Trump also owns Trump Productions and has a radio program on Clear Channel.

The Celebrity Apprentice app also features a new ACTV8.ME technology called ActvAD, designed to ensure audiences won't skip ads.  "ActvAD takes The Celebrity Apprentice viewers deeper into brand integration and where all consumer touch point messaging is interactive," concludes ACTV8.ME founder/CEO Brian Shuster.  "ActvAD rewards viewers for their participation, thus enriching the brand's connection with the consumer. ActvAD reinvents the value proposition for TV networks, advertisers and, most importantly, the consumer."  Look for ads from show sponsors Buick, Crystal Light, Walgreens, O-Cedar and Camping World/Good Sam, to be ACTV8'ed within this season of The Celebrity Apprentice.

About ACTV8.ME

ACTV8 is empowering current hit TV shows with its technology, and is also working with major TV production partners and TV networks to create new interactive TV programming. ACTV8 and its major network and production partners/clients are bringing amazing new user experiences to life in next-generation TV connectivity. ACTV8 leads the way in developing and designing new 2nd Screen interactive TV interfaces and mobile applications that facilitate discovery of content and deepen the user's relationship with it. The system is a complete "Global Media Integration Platform" With its proprietary technology; ACTV8 has married broadcast and cable television to the two largest social media platforms on the planet, and then made this all interactive, thus creating the ultimate uber-platform.

ACTV8.ME enterprise second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, along with a new digital ad model that creates a first of its kind, one-to-one relationship with the consumer. Their deployments enrich the TV viewing experience – real-time or time-shifted – and provides interactivity, social game mechanics, community sharing, and e-offers in the form of real-time digital coupons.

www.actv8.me

Media Contacts: PMG; +1.323.337.9042

Henry Eshelman/Erinn Deshinsky; [email protected] ; [email protected]

SOURCE ACTV8