SANTA MONICA, Calif., Aug. 7, 2013 /PRNewswire/ -- Act!vate Brain & Body (www.activatebrainandbody.com), the first-of-its-kind brain and body fitness company, has added to its Advisory Board as it prepares for a Series A capital raise.
The company, focused on the brain and body fitness of 92 million people above age 45, has developed a customer experience tailored for boomers, and the proprietary Act!vate Process of stress reduction, brain exercise and body training, with cutting edge technology and equipment from around the world.
CEO Martin Pazzani (www.martinpazzani.com) says, "The growth of brain games is enormous, but their benefits are limited unless accompanied by the right kinds of body exercise. The Act!vate process is designed to enhance what brain games can accomplish."
The Advisory Board now includes:
- Nolan Bushnell, legendary founder of Atari, and now, brain game companies Brain Rush and Anti-Aging Games, and
- Chip Conley, respected hospitality guru, founder of Joie de Vivre Hotels, and author of "PEAK: How Great Companies Get Their Mojo From Maslow."
CEO Pazzani comments: "Nolan brings years of innovating in games and is now extending into anti-aging games. He has a revolutionary perspective. Chip shares his unique hospitality expertise and a focus on the customer that is key to the Act!vate Brain & Body experience, something sorely lacking in the traditional fitness business."
Chairman Alex Lightman (www.alexlightman.com) adds: "With longer lifespans and growing concern about dementia, it is critical that brains last as long as bodies. The Act!vate process is designed to trigger the growth of new brain cells, neurogenesis, and create a host of benefits for both brain and body, producing a result we call The Act!vated Self™."
Pazzani: "Our process shows promising increases in VO2 max, working memory and general fitness. After two years of testing, we are raising capital to scale into a lifestyle company dedicated to helping boomers live longer, happier, healthier lives. We think we've cracked the code on how to get boomers activated."
The company started in Philadelphia in 2011, and is now scouting standalone locations in California, Massachusetts, and Virginia.
Adds Lightman: "The addition of an Act!vate Brain & Body club will have measurable benefits to a local community. We're looking for locations that will maximize those benefits."
For additional information go to www.activatebrainandbody.com or contact Steve Goldstein, VP Publicity at (702) 530-4262.
SOURCE Act!vate Brain & Body