Ad Agency Publicis Dallas Uses Thousands of Cockroaches to Create 'Live Bug Transit Billboard Ad' for Commute Time at Mockingbird Dart Station Monday, March 14, 1:00pm - 6:00pm

Mar 11, 2011, 21:42 ET from Publicis Dallas

DALLAS and MEMPHIS, Tenn., March 11, 2011 /PRNewswire/ --

WHAT: Ad agency Publicis Dallas creates live bug transit billboard ad for Terminix. The transit billboard will feature thousands of live cockroaches fashioned into the word 'E. coli' one of the 33 infectious diseases pests can carry into homes.  The ad will provide commuters with a highly unique and visual reminder, pests are more than a nuisance, bugs can spread dangerous diseases.

WHO: Publicis Dallas creative team installing live bug transit billboard ad for commute time.  Julia Melle, Group Creative Director, Publicis Dallas, is available on-site for interviews.  On-site contact Molly Mann, cell phone 214.938.3145.

WHEN: Installation commencing at 1:00pm, Monday, March 14.  Completion expected at 6:00pm, Monday, March 14.

WHERE: Mockingbird DART rail station located at 5465 E. Mockingbird Lane, cross streets Mockingbird Lane and North Central Expressway.

WHY: Part of national "Seeing is Believing" ad campaign created by Publicis Dallas for Terminix which includes TV in key spot markets and national cable, digital web banners, direct mail, radio and online search.  Dallas is key market for pest control.

About Terminix

Terminix, a division of the ServiceMaster Company, is the nation's largest pest control provider. Headquartered in Memphis, Tenn., Terminix services more than 3 million customers in 46 states and 14 countries. Terminix provides pest control services and protection against termites, rodents and other pests threatening human health and/or safety. To learn more about Terminix, visit their Web site at

About Publicis Dallas

Publicis Dallas, an integrated marketing communications agency, is a part of Publicis Worldwide in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global agency network within holding company, Publicis Groupe S.A. Publicis Worldwide creates contagious ideas that change the conversation to the advantage of client businesses and brands. Publicis Dallas clients include Nestlé, GSK and ServiceMaster brands TruGreen and Terminix.

About ServiceMaster

With a network of more than 5,100 company-owned and franchise locations, Memphis-based ServiceMaster is one of the world's largest residential and commercial service networks.  The company's high profile brands are TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. Through approximately 27,000 corporate employees and a franchise network that independently employs over 31,000 additional people, the ServiceMaster family of brands serves more than 8.5 million customers every year and hold market-leading positions in residential and commercial lawn care and landscape maintenance, termite and pest control, home service contracts, furniture repair, home inspections, residential and commercial cleaning and disaster restoration. More information about ServiceMaster can be found at, or follow us at

SOURCE Publicis Dallas