NEW YORK, April 18, 2011 /PRNewswire/ -- The Fearless Group launched in New York City today with the goal of delivering better, more effective advertising by eliminating fearful behavior and thinking. The ad industry might be evolving, but it hasn't changed when it comes to confronting fear...until now.
"Fear has played a major part in decision making in advertising and marketing," said Partner Robert Davidman. "We at Fearless contend that it's a phenomenon everyone knows about, but doesn't want to acknowledge. The fact is fearful behavior produces safe advertising and yet safety is not an obviously desirable communications objective. Brands and agencies need to confront and manage fear in order to properly communicate with today's consumers from TV through to Twitter."
The Partners at the Fearless Group bring their vast experience gained at the world's leading advertising agencies, marketing conglomerates and Fortune 500 brands. The founding members are Jerry Judge, former CEO of IPG's partnership, which included Lowe, Draft, Mullen amongst others; Michael Head, former senior executive at Johnson & Johnson; Robin Kent, former Chairman & CEO of Universal McCann; Robert Davidman, founder and current CEO of EarthQuake Media; Peter Gibb whose resume includes senior positions in the creative departments of BBDO, Saatchi & Saatchi, Leagas Delaney London and Y&R New York; Tim Walsh, founder and current CEO of Access Trade Management, a specialist barter company; and Mark Voysey and Floyd Hayes at Cunning NY.
ABOUT THE FEARLESS GROUP
The Fearless Group is a communications company delivering better, more effective advertising. They have developed an approach that combines the best experience and wisdom of their partners to challenge and eliminate the fearful behavior and thinking that is at the heart a lot of today's advertising decision making. Headquartered in New York City, The Fearless Group believes safe advertising isn't. Visit us at www.TheFearlessGroup.com or connect with us on Twitter @afearlessfuture.