Adacus goes Beyond DCO with latest release at DMEXCO

COLOGNE, Germany, Sept. 14, 2016 /PRNewswire/ -- Adacus today announced the launch of Creative Decision Tree Reach Metrics within its Creative Side Platform (CSP).  No other ad server allows digital marketers to see the percentage of users that will be assigned to each node of a creative decision tree before its deployment.

Unlike Dynamic Creative Optimization (DCO) platforms that are used to optimize individual creatives, Adacus' CSP optimizes an entire creative plan using Creative Decision Trees and over 1,000 built-in demographic and interest segments. 

"Before Adacus' CSP, creative decisioning against even basic segments like gender was rare because it was expensive and an ad ops nightmare," explained CEO Ken Archer, "After buying the segments with precious media budget from a DMP, you had to create multiple DSP line items, sync your DMP audiences with the DSP line items, create multiple ad tags and traffic each ad tag to the right line item – and even then your decisioning is ignored by impressions on other line items, DSPs or direct buy partners.  Adacus' CSP changes all of that.  You just add a node to your Creative Decision Tree diagram for the desired segment, for which you pay nothing extra, then traffic one ad tag across all DSPs and publishers, and you're done."

Adacus' CSP also integrates with major DMPs like BlueKai and Adobe to make it easy to build Customer Journeys against 1^st party data.

"The ability to optimize your entire creative plan with an audience-aware A/B test is what digital marketers are most excited about," said Adacus VP of Product Joel Sadler, "With our Bayesian A/B stats package, we not only identify winning creatives in a fraction of the time as traditional stats, but we also break out results by over 1,000 demographic and interest segments.  It's a game-changer."

About Adacus

The Adacus Creative Side Platform does for creative personalization what the DSP did for media buying.  By combining built-in audience segments and an intuitive decision tree editor, the Adacus CSP enables advertisers to both identify audiences and programmatically serve the right message to each audience at scale across their media buy.  No other ad server or creative personalization platform has the capability to target creative based on best-in-class demographic data or interest signals built on machine learning at no incremental cost.

Adacus is headquartered in San Francisco, CA.  You can learn more at www.adacus.com.

Contact: Ken Archer, [email protected]

SOURCE Adacus