Adam Kidron and Mark Mulligan on F8 Facebook Music Announcement, Boinc and Digital Music

Ahead of the imminent F8 Facebook music sharing announcement, industry analyst Mark Mulligan interviews Adam Kidron, CEO of Boinc, which is set to launch its new device-based social music service in coming months

Sep 22, 2011, 13:39 ET from Boinc

LONDON, Sept. 22, 2011 /PRNewswire/ -- Ahead of the imminent F8 Facebook music sharing announcement, industry analyst Mark Mulligan interviews Adam Kidron, CEO of Boinc, which is set to launch its new device-based social music service in coming months.

The two discuss:

  • The ever-changing music industry market dynamics
  • The importance of a social element in music
  • Boinc's device-based offering

Adam Kidron: "We're going to democratize music consumption. By embedding licenses into devices, we're going to reduce costs to a point which consumers don't mind paying and bring thousands . . . hundreds of thousands . . . . millions of new consumers into the marketplace."

Mark Mulligan: "I think the idea of subsidizing music or getting the telco or device manufacturer to subsidize music is crucial. It's something I've been talking about for a lot of years. It's the third way of digital music."

For more details and to watch the full interview please click here: http://www.youtube.com/user/boincplayitall.

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SOURCE Boinc



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