HILLSBOROUGH, N.C., Nov. 29, 2012 /PRNewswire/ -- AdamAndEve.com (http://www.AdamandEve.com/news), America's most trusted source for adult products, is pleased to announce both record-breaking sales and orders for this year's Black Friday and Cyber Monday.
Friday, November 23, saw a sales increase of 22% and a 18% increase in orders on the Adam & Eve website compared to Black Friday 2011.
Cyber Monday also showed a significant gain with a 33% increase in sales and a 30% increase in orders over the previous year. Unique visitors to the Adam & Eve mobile site were up 74.2% as well on Cyber Monday.
"Black Friday has traditionally been a very busy day for us," said Chad Davis, marketing director for Adam & Eve. "But this year's numbers for Black Friday and Cyber Monday were overwhelming!"
Erotic toys were the top sellers this year for both days, making up over 50% of orders. Miscellaneous items and DVDs were the next most popular categories (10 and 8% of orders each), followed by women's lingerie and lubricants (8 and 5%).
"Adam & Eve generally sees an increase in sales in August (when children go back to school), over the Christmas holidays and around Valentine's Day," says Davis. "We're very pleased that even in this still-struggling economy, adults are looking to Adam & Eve as a way to enjoy their time together."
For more information, please contact Adam & Eve public relations director Katy Zvolerin at 919.644.8100 x 3121 or email@example.com.