Adaptive Medias, Inc. Announces Strategic Partnership with LinkVehicle
Partnership Will Power LinkVehicle's Marketplace with Video Content for its More Than 40,000 Bloggers
IRVINE, Calif., Dec. 10, 2014 /PRNewswire/ -- Content syndication and monetization company, Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, today announced its partnership with digital marketing leader, LinkVehicle. LinkVehicle connects top agencies and brands with its extensive ecosystem of more than 40,000 bloggers. With this new partnership, Adaptive Media will enhance LinkVehicle's existing marketplace with relevant, premium video content and monetization opportunities.
"We have been looking for a technology partner to allow us to offer video solutions for our publishers. Adaptive Media has made it simple by giving us everything we need in a single technology stack," said Casey Bjorkdahl, President of LinkVehicle. "Our publishers come to us because we help them stay at the forefront of digital marketing trends. Video is a key component of our strategy. Audiences today want snackable content that's easy to digest, and we feel like we're delivering on that with video."
Nick Lynch, VP of Monetization at Adaptive Media, said, "Our mission is to empower the new digital video economy. We are excited to provide the technology solutions that will now power LinkVehicle's marketplace with video. This will facilitate the quick matching of player, content and ads for publishers. Our platform allows them to get up and running quickly while generating new revenue streams."
Video has become a naturally engaging way for audiences to consume snackable content in an age of information overload. By 2017, video will account for 69% of all consumer internet traffic, according to a report by Cisco's Visual Networking Index. Additionally, digital video ad spend is expected to increase 41.9% this year, reaching $5.96 billion, eMarketer forecasts.
For more information about Adaptive Media, please visit www.adaptivem.com.
ABOUT LINKVEHICLE
LinkVehicle is an online marketing firm which focuses on providing advertisers and publishers with the ability to connect through engaging, shareable digital content. Their service engages top bloggers and social influencers to help advertisers improve their reach, online reputation, and organic engagement with both current and potential customers.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow them on Twitter @adaptive_m.
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
CONTACT:
Adaptive Media PR
[email protected]
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SOURCE Adaptive Medias, Inc.
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