Adaptive Medias, Inc. Names Mark Monarres as VP of Yield Management and Business Operations
Executive Brings More Than a Decade of Experience in Business Development, Operations Research and Analysis
IRVINE, Cailf., Dec. 3, 2014 /PRNewswire/ -- Content syndication and monetization company, Adaptive Medias, Inc. (OTCQB: ADTM), a leader in programmatic advertising across mobile, video and online display, announced today it has named Mark Monarres as its VP of Yield Management and Business Operations. In this role, Monarres will oversee pricing strategies and drive revenue as Adaptive Media continues to build world-class solutions for digital content and advertising.
Monarres joins the company after recently serving as VP of Ad Operations at Phunware, the only fully integrated services platform that enables brands to engage, manage, and monetize their anytime anywhere users. Prior to Phunware, Monarres was Senior Director of Ad Operations at online advertising company Looksmart, where he was responsible for the performance of all network paid search and display campaigns. Previously, he held executive positions at Traffic Marketplace and Specific Media.
"We are excited to have Mark joining our team," said Adaptive Media CEO Qayed Shareef. "His experience will allow us to increase margins and maximize revenue growth during a time in which online advertising growth is expected to grow significantly."
Monarres added, "The industry has seen a rapid shift toward video content consumption across multiple devices in the last year. This shift has added new optimization attributes and has increased the need for focus on yield optimization. The task of maximizing monetization is more complex than ever. I look forward to bringing my experience in mobile, desktop, and search to the Adaptive Media team to drive revenue performance for its publishers."
Digital video advertising spend reached $41.5 billion in the first half of 2014, a 13% increase over the year-ago period, according to the Interactive Advertising Bureau. A recent report by Forrester Research forecasts marketers will spend more than $103 billion on online video ads, search marketing, display advertising, social media marketing and e-mail marketing by 2019. Additionally, the amount spent on digital media is expected to surpass the spend for broadcast and cable TV combined.
Adaptive Media's strategy has a focus on digital content syndication and monetization, with the company firmly positioned at the nexus of digital advertising for the mobile and video sectors. Monarres' experience in market research and analytics will help delineate the value proposition for Adaptive's publishers and will be important assets for the company going forward.
About Adaptive Medias, Inc.
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow them on Twitter @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Press Contact:
Adaptive Media
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SOURCE Adaptive Medias, Inc.
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