Adaptive Medias, Inc. Releases 2015 Digital Publisher Survey Results

IRVINE, Calif., March 12, 2015 /PRNewswire/ -- Content syndication and monetization company, Adaptive Medias, Inc. (OTC-QB: ADTM), a leader in programmatic advertising across mobile, video and online display, is excited to reveal the results from its recent publisher survey, aimed at discovering how publishers are monetizing content, and if those efforts are successful.

Adaptive Medias sought to expose the current state of the digital publishing industry as web usage continues to surge. To do this, the company surveyed 132 major web publishers across the industry to help provide key insights. Of those surveyed, 30% have a monthly audience of over 1 million people, while 45% have been generating revenue for at least five years. Of those surveyed, 53% manage one to five websites, domains or blogs.

The survey's findings also reveal a disconnect between the results publishers want and the tools they are using/find valuable to accomplish their goals. Of those surveyed, 40.9% found that generating revenue from their sites was somewhat or much harder than they originally anticipated, while 25% said it was as difficult as they expected. When it came to tools used for monetization in the last three months, 53.6% used mobile, while 65.8% and 47% used content targeted ads and brand sponsorships, respectively.

In terms of tactics used for improving monetization performance, 26% of the respondents found that ad network selection and prioritization were the most important, followed closely by affiliate-oriented content creation and customizable/brand players at 25% and 20.6%, respectively. When it comes to those tactics they find least important, direct sales (25%) and custom sponsorship opportunities (19%) were at the top of the list. When tasked with finding a monetization partner, 70% of companies said quality of traffic (not fraudulent) was essential, while 60% said delivering high CPMs was important.

Mobile and video will grow a combined 40% year-over-year during the next two years and is expected to reach more than $25 billion by 2017, according to eMarketer. In addition, nearly 75% of the world's mobile data traffic will be video by 2019, reports Cisco Systems.

"Adaptive Medias' survey results highlight an urgent need for streamlining digital video solutions for publishers," said Jim Waltz, acting COO of Adaptive Medias. "Almost half of the online publishers surveyed expressed some dissatisfaction with how challenging it is to generate revenue from their websites, and more than 60% aren't using outside help with performance and site monetization. The digital video economy hasn't been the easiest to navigate, but this enables us to more clearly identify publishers' biggest pain points and further develop enhanced solutions to meet their needs."

You can download the survey here: https://www.adaptivem.com/2015-digital-publisher-survey/

ABOUT ADAPTIVE MEDIAS, INC.

Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.

Safe Harbor Statement:

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Relations Contact:

AJ Homayun
818 280-6800
Email: [email protected]

Public Relations Contact:

Zach Weiner
Email: [email protected] 

SOURCE Adaptive Medias, Inc.

Related Links

http://www.adaptivem.com