SAN MATEO, Calif., Oct. 21 /PRNewswire/ -- Adap.tv, creators of the industry's first online video marketplace and integrated onesource video ad serving platform, today announced a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010. In comScore's newly-released Video Metrix Report, adap.tv was also ranked the third largest online video property measured by video ads delivered.
Underscoring its increasing volume of video inventory and ability to deliver scale for successful online video campaigns, adap.tv reached over 60 million unique viewers and delivered more than 440 million video ad views in September. This month, adap.tv achieved another major milestone and now manages over one billion monthly global video views through its online video advertising platform, making it the largest platform for biddable online video inventory.
"Adap.tv has experienced a tremendous amount of growth in a short period of time and this powerful new data validates the volume and reach of our platform," says Toby Gabriner, President of adap.tv. "Advertisers are demanding an easier way to buy large amounts of premium video inventory and the adap.tv marketplace is meeting their needs."
The online video industry continues to experience record growth and a recent report by PwC for the IAB cited a 31 percent increase in revenue during the first half of 2010 over the same period in 2009, to become the highest half-year performance ever. Adap.tv is at the forefront of this trend with more than 1500 sites and hundreds of advertisers transacting on a daily basis through its open online video advertising platform.
Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace is the industry's first online video advertising marketplace. The marketplace connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. Adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv.
For media inquiries, contact:
Weber Shandwick for adap.tv