SAN MATEO, Calif., Aug. 29, 2012 /PRNewswire/ -- Adap.tv, today announced it has been named the fastest-growing video advertising company in Inc. magazine's 2012 "Inc. 500," a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.
Adap.tv grew 5,872 percent from 2008 to 2011.
According to Inc., the Inc. 500 list, which is featured in the publication's September issue, represents "the most comprehensive look at the most important segment of the economy--America's independent entrepreneurs. Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500."
Adap.tv's growth has been fueled by rapid customer adoption of the company's products, which allow companies to plan, buy, sell, optimize and measure video and TV advertising across any screen. More than one out of every nine video ads in the US is transacted through Adap.tv, according to comScore.
Also propelling Adap.tv's growth have been notable "first-to-market" industry achievements, such as:
- The first and only Upfront Marketplace for video – a media buying platform to automate the entire process for securing future inventory across multiple screens.
- The first App Center for video – a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.
- The first Campaign Optimizer for video – a tool that provides buyers with full visibility into the results of a campaign before running a single impression.
- The first and only Audience Unifier – a media buying solution that fully leverages Nielsen's new cross-platform TV viewing data across every stage of the video ad buying cycle.
"We are honored to be included in this prestigious ranking," said Adap.tv CEO Amir Ashkenazi. "Since the inception of the company, our goal has been to develop technologies and solutions that deliver breakthrough efficiency and performance in television and video advertising, for both publishers and advertisers. Thanks to our forward-thinking customers and our innovative employees, we have tremendous strides in achieving this vision."
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.
Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. Using the Adap.tv Platform, advertisers, publishers and ad networks get an automated way to control and analyze inventory, pricing and ad performance. As the world's largest source of video advertising supply, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns transacting daily. Adap.tv is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/ or follow us on Twitter at @Adaptv.