Adap.tv Names Online Advertising Industry Veteran Toby Gabriner as President

Company bolsters leadership team with strategic appointment

Jan 26, 2010, 09:00 ET from Adap.tv

SAN MATEO, Calif., Jan. 26 /PRNewswire/ -- Adap.tv, creators of OneSource, the open and universal platform that provides publishers, advertisers and ad networks with a one-stop, end-to-end video ad management platform, today announced the appointment of Toby Gabriner as President.

In this role, Gabriner will be responsible for managing the business development, sales, account management and marketing groups. Most recently, he was President of Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc.®

"Toby's relationships, leadership and depth of experience in the rapidly evolving online advertising space will be an incredible asset for Adap.tv as we continue to innovate and make video advertising more profitable and less complicated for all parties in the eco-system," said Amir Ashkenazi, co-founder and CEO of Adap.tv. "In his new role, Toby will be a key figure in guiding Adap.tv's market positioning for our core offerings and expansion into new markets."

Adap.tv makes it simple for publishers, networks and advertisers to work together to deliver online video more effectively. As the demand for online video continues to grow, so does the complexity. Adap.tv's platform provides the technology, transparency and controls required for managing video advertising across all sites, formats and sources. It offers advertisers and networks easily accessible scale and publishers new monetization opportunities.

"I am extremely excited to join the Adap.tv team and work with a company at the forefront of the online video advertising space," said Gabriner. "As Adap.tv brings new standards and efficiencies to bear for online video ads, I look forward to leading the company and being a part of a prosperous new era for publishers."

Gabriner brings over 10 years of experience in the online advertising industry to his new role at Adap.tv. He has held executive leadership positions as the CEO of [x+1], a marketing optimization and media company, and President of Freestyle Interactive, an interactive advertising agency acquired by Carat Interactive in 2003. Gabriner served as COO before taking on the role of President of Carat Fusion, where he managed the interactive division of Carat in the U.S. market, including five offices, 275 employees and key clients including Adidas, Kodak, Pfizer, Philips and RadioShack and grew revenues and profits over 50 percent annually while quadrupling media billings.

About Adap.tv

Adap.tv is the creator of OneSource, the online video ad serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, OneSource helps increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Through OneSource, more than 350 web publishers monetize hundreds of millions of video streams per month, while providing their viewers a rich and engaging experience. Based in San Mateo, CA and a sales office in New York, NY, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Funds. For more information please visit http://adap.tv/

Media Contact:

Julie Nicholson

Weber Shandwick for Adap.tv

jnicholson@webershandwick.com

212-445-8371


SOURCE Adap.tv



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