ALBUQUERQUE, N.M., Jan. 25, 2013 /PRNewswire/ -- It's the biggest date in professional football, the biggest day of televised sports, and the most anticipated event in advertising. While the Baltimore Ravens and San Francisco 49ers hit the field in New Orleans, consumers across the country will decide which are better – internet cat videos or major brands' television commercials. This year, ADBOWL® takes a furry twist as CATBOWL™, where the people's vote will determine if multi-million dollar TV ads or home videos featuring cats are more entertaining at www.CATBOWL.com.
ADBOWL® is the original online, real-time poll that tracks what consumers think of the big dollar ads that air during the year's biggest television event. Viewers rate the spots, letting advertisers know if they produced a "touchdown" or a "fumble." This year at www.CATBOWL.com, the powerful internet force of cat videos will be interspersed with top brands' TV commercials so users can rate them as well. The results will be announced just after midnight, the night of the game. McKee Wallwork & Company (MWC), an award-winning, integrated marketing company, has been bringing ADBOWL® to sports and advertising fans since it first launched www.ADBOWL.com in 2001.
Hosted by Percival Fluffy Face Von DuClaw III, the CATBOWL™ website is open for viewing now and voting will begin at game kickoff on Sunday, February 3. Winning ads and cat videos will be announced on the site early Monday morning, February 4.
About McKee Wallwork & Company
McKee Wallwork & Company is an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. Founded in 1997, the agency has earned a spot on the Inc. 500 list of the fastest-growing private companies in the nation, is a two-time EFFIE Award winner, and was recognized by Advertising Age as one of ten top small agencies in America. www.McKeeWallwork.com
ADBOWL is a registered trademark of McKee Wallwork & Company, LLC
CATBOWL is a trademark of McKee Wallwork & Company, LLC
SOURCE McKee Wallwork & Company