Adchemy Presents Techniques for Driving Ecommerce Conversions with Google Product Listing Ads (PLAs)

Nov 05, 2013, 08:00 ET from Adchemy

FOSTER CITY, Calif., Nov. 5, 2013 /PRNewswire/ -- Adchemy, the ecommerce revenue acquisition company, today announced that Scott Fish, director of product management at Adchemy, will speak on a panel entitled "Driving Paid Search Ecommerce Success Using Product Feeds and PLAs" at SES Chicago on Wednesday, November 6. The panel will examine where marketers should focus their Product Listing Ad (PLA) efforts and provide tips for SEMs to implement and monitor successful PLA programs.

The panel will tackle best practices for enriching and optimizing product feeds, avoiding non-converting products and funneling traffic to products that drive the most revenue. Attendees will learn the skills and insights necessary to create and manage impactful PLA campaigns this holiday season.

Details on the session are as follows:


Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co. (Moderator)

Scott Fish, Director of Product Management, Adchemy

Jon Venverloh, Global Head of Sales & BD, Channel Intelligence, Google


"Driving Paid Search Ecommerce Success Using Product Feeds and PLAs" panel discussion


SES Chicago, Marriot Downtown Magnificent Mile


Wednesday, Nov. 6, 10:45-11:45 a.m. CT

For more information on how Adchemy software improves PLA campaigns, please visit:

About Adchemy®
Adchemy helps online brands scale ecommerce revenue acquisition with easy-to-use software that radically simplifies digital marketing campaigns and delivers unbelievably useful ads. Adchemy clients experience an improvement of at least 100 percent more revenue and 40+ percent higher margins, all while maintaining or exceeding their target return on ad spend. For more information, please visit

SOURCE Adchemy