Adchemy To Host Live Webcast On Navigating The World Of Product Listing Ads

May 10, 2013, 15:49 ET from Adchemy

FOSTER CITY, Calif., May 10, 2013 /PRNewswire/ -- Adchemy®, the technology leader for marketers who consider paid search mission critical, will be hosting a live webcast on May 15, 2013 to discuss how search engine marketers can best navigate the world of Product Listing Ads (PLAs).

Consensus is beginning to build among retail SEM professionals that PLAs represent a huge revenue opportunity, particularly for Q4. Although SEMs likely have the basics for PLA and product feed management in place, the ability to target products at a more granular level will allow retailers to increase their click-through rates and achieve their return on ad spend goals.  

Nikhil Raj, senior director, Advertising & Demand Generation from Walmart Labs will join Ethan Batraski, Adchemy's vice president of Product & Experience to discuss how to find the optimum SKU to product target ratio to obtain the best possible ROI for retail PLA campaigns.  Mr. Batraski and Mr. Raj will discuss:

  • How product targets work
  • Why there's an optimal number of products/SKUs per product target and what that number is
  • What happens when you deviate from that optimal number
  • How to make the appropriate effort vs. specificity calculations for your campaign

This webcast comes on the heels of Adchemy's announcement of Adchemy for Products™, a new Software-as-a-Service solution designed to radically simplify the process of advertising on PLAs and the release of a comprehensive eBook, "The Definitive Guide to PLAs:  Going Beyond the Merchant Feed" featuring 24 best practices designed to help retailers improve the scale and effectiveness of their PLA campaigns.

Details on the webcast are as follows:


Ethan Batraski, VP Product & Experience, Adchemy

Nikhil Raj, Sr. Director, Advertising & Demand Generation, Walmart Labs


How Many SKUs per Product Target? webcast


To register for the webcast please visit:


Wednesday, May 15, 2013; 1 p.m. EDT (10 a.m. PDT) (Duration: 1 hr)


For more information on how Adchemy for Products technology improves PLA campaigns, please visit:

About Adchemy®
Adchemy® develops software that helps marketers scale the performance and relevance of their mission-critical paid search campaigns. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by August Capital, Mayfield Fund, and Microsoft. For more information, please visit

SOURCE Adchemy