Adchemy to Present Techniques for Maximizing Holiday Sales with Google Product Listing Ads (PLAs)

Oct 01, 2013, 08:00 ET from Adchemy

FOSTER CITY, Calif., Oct. 1, 2013 /PRNewswire/ -- Adchemy, the ecommerce revenue acquisition company, today announced that Ethan Batraski, VP, product and experience at Adchemy, will speak on a panel entitled "The Holidays and PLAs" at SMX East on October 2. The panel will discuss strategies for boosting sales this holiday season through Product Listing Ads (PLAs).

PLAs are a unique online advertising format that can include specific product information like an image, title, price, promotional message, and a store or business name. They also appear in their own box on Google search, standing out separately from text ads. This session looks at how to best use PLAs in time for holiday season sales.

Details on the panel discussion are as follows:


Brad Geddes, Founder, Certified Knowledge (Moderator)

Elizabeth Marsten, Director of Search Marketing, Portent (Q&A Coordinator)

Ethan Batraski, VP, Product & Experience, Adchemy

Heather Cooan, Director, Client Services, Clix Marketing

Michael Griffin, CEO, Adlucent

Shawn Salmon, Global Search and Shopping Lead, Google


"The Holidays and PLAs" panel discussion


SMX East, Jacob K. Javits Center, New York


 Wednesday, October 2, 3:30-4:45 p.m. EDT

For more information on how Adchemy software improves PLA campaigns, please visit:

About Adchemy®
Adchemy helps online brands scale ecommerce revenue acquisition with easy-to-use software that radically simplifies digital marketing campaigns and delivers unbelievably useful ads. Adchemy clients experience an improvement of at least 100 percent more revenue and 40+ percent higher margins, all while maintaining or exceeding their target return on ad spend. For more information, please visit

SOURCE Adchemy