Adchemy's Ethan Batraski To Speak On Panel At SMX Advanced
Batraski to Share Techniques on How to Maximize Investment in PLAs
FOSTER CITY, Calif., June 5, 2013 /PRNewswire/ -- Adchemy®, the technology leader for marketers who consider paid search mission critical, today announced that Ethan Batraski, VP, product and experience at Adchemy, will speak on a panel entitled "Rocking it with PLAs" at SMX Advanced Seattle on June 12. During this panel, representatives from companies leading the way with product listing ads (PLAs) will discuss what the industry has learned since PLAs were introduced in Oct. 2012 and share methods that businesses can implement to maximize their efforts.
This news comes on the heels of Adchemy's announcement of Adchemy for Products™, a new Software-as-a-Service solution designed to radically simplify the process of advertising on PLAs and the release of a comprehensive eBook, "The Definitive Guide to PLAs: Going Beyond the Merchant Feed" featuring 24 best practices designed to help retailers improve the scale and effectiveness of their PLA campaigns.
As part of the panel, Mr. Batraski will share how a focus beyond the merchant feed will improve product listing campaigns and performance for most companies. He will also discuss best practices for maximizing PLA performance such as treating your merchant feed titles like keyword ad copy, and shifting to SKU-level product targets & ad groups.
Details on the panel discussion are as follows:
Who: |
Pamela Parker, Contributing Editor, Search Engine Land (Moderator) |
Ethan Batraski, VP, Product & Experience, Adchemy |
|
Katie Cammilleri, Comparison Shopping Program Mgr, REI |
|
Micah Heath, Head of Research & Development, TQEMarketing |
|
Katherine Janca, Search Director, Mediacom |
|
What: |
"Rocking It With PLAs" panel discussion |
Where: |
SMX Advanced Seattle, Bell Harbor International Conference Center |
When: |
Wednesday, June 12, 1:30 p.m. PT (Duration: 1 hr 15 min) |
For more information on how Adchemy for Products technology improves PLA campaigns, please visit: http://www.adchemy.com.
About Adchemy®
Adchemy® develops software that helps marketers scale the performance and relevance of their mission-critical paid search campaigns. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy, Inc. is a rapidly growing Silicon Valley company backed by August Capital, Mayfield Fund, and Microsoft. For more information, please visit www.adchemy.com.
SOURCE Adchemy
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article