TEL AVIV, Israel, December 16, 2015 /PRNewswire/ --
AdClarity by BIScience, who is the world's leader in cross-channel programmatic ad intelligence, has just introduced online video ad intelligence to its portfolio of industry leading solutions which scans over 500,000 global publishers and video platforms on a daily basis.
The launch of this solution couldn't have had better timing. As the $13.8B online video advertising industry continues to explode, digital media professionals are in dire need of access to reliable, accurate, and granular insights that could help them bring in instant results and high revenues. Priding itself on having the largest and most influential digital ad coverage in over 120 countries worldwide, AdClarity will continue to deliver unbeatable coverage of all leading video platforms, including the premium monitoring of YouTube which currently holds a 20% share of all online video advertising activities.
Like its display and mobile solutions, AdClarity's video solution will include an in-depth analysis on all the brands, campaigns, and videos running across the leading video platforms. Clients are able to take advantage of granular insights within the digital video advertising industry, including, but not limited to, share of voice (advertiser, publisher, campaign, creative, and ad platform), number of impressions and programmatic ad spend, unique publisher audience and traffic data, aggregated RTB rates, and ad platform usage.
With AdClarity, media professionals can ensure that their video ad spend is being allocated correctly and being used to its full potential. By understanding which media plan, targeting, design, offering, messaging, and CTA worked best for their competitors, media professionals will be able to build on the successes of proven video ads and implement better programmatic strategies to deliver campaign goals. They will be able to reduce the costly testing of campaigns which use up almost 30% of the marketing budget, and bring that number down by more than 75%.
"We're aware that digital video advertising is growing faster than any other digital ad format," says Kfir Moyal, CEO and co-founder of BIScience. "And as consumers shift their preferences from TV to digital channels, advertisers and agencies will need solutions to help them with this transition in regards to how they can allocate their ad spend in the smartest and most effective ways. So we did what we know best - helping businesses make the smartest decisions possible about their digital video strategies so they can stay ahead of the curve."
In partnership with Kantar Media, AdClarity by BIScience, the leading Ad Intelligence provider for the online media industry, enables online media professionals to enhance their marketing operations over ad display, search, video, social media, affiliate marketing, and mobile channels. Its portfolio of competitive intelligence solutions provide these professionals with the actionable insights they need to make the best data-driven decisions possible for their business.