Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel Programmatic Ad Campaigns
Nov 14, 2016, 09:27 ET
WALTHAM, Mass., Nov. 14, 2016 /PRNewswire/ -- Adelphic, the leading mobile and cross-channel demand side platform (DSP), today announced a partnership with Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere. Now in the Adelphic platform, customers can verify, optimize, and analyze their mobile-first and cross device ad campaigns using IAS's solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety.
The need for third-party verification to ensure transparency for ad buyers has never been more apparent. Both brands and agencies can leverage the efficiency of programmatic with the added assurance that their messages are being seen by relevant audiences in the U.S. and U.K.
"As digital advertising becomes more sophisticated, advertisers are increasingly asked to prove ROI," said Harmon Lyons, VP of Business Development at IAS. "IAS provides buyers with peace of mind that their ads will have the opportunity to influence consumers, and in turn, generate real value from their ad placements."
The following verification features from IAS are now available through the Adelphic platform:
- Display: Viewability, fraud, brand safety, TRAQ (ad quality)
- Video: ad fraud, brand safety
- Mobile In-App: Brand safety
This is the sixth new partnership for Adelphic since June - building on their more than 40 inventory, data, and ad tech ecosystem integrations as they continue to expand both the depth and breadth of the platform.
"Our industry has made it a priority to address transparency through viewability and fraud protection solutions," said Gina Kim, Head of Partnerships of Adelphic. "Adelphic is proud to be leading mobile pre-bid viewability through our IAS partnership. Having the IAS solutions built into the Adelphic platform so customers can target before their campaign runs, improves ROI and ensures their ads are being placed exactly where, when and how they're intended."
About Integral Ad Science
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.
About Adelphic
Adelphic is the leading mobile and cross-channel demand side platform. Adelphic provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move. The company's platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.
SOURCE Adelphic