AdExcite attracts 67 Million Unique Visitors in April

LOS ANGELES, May 29, 2012 /PRNewswire/ -- Today, AdExcite reported that its video advertising network grew to 67 million unique visitors in April as reported by comScore. That marks a 35% increase in unique monthly visitors since January 2012. AdExcite added 150 web publisher partners in April. It now serves over 400 premium content-rich web sites with sales and delivery of digital video advertisements.

(Logo: http://photos.prnewswire.com/prnh/20120418/DA90022LOGO )

"AdExcite is creating valuable video ad inventory from standard web pages that weren't built to run video content," stated Phil, Banfield, CEO of AdExcite. "Our traffic growth means that hundreds of web publishers are now monetizing their content with a video ad unit that brings them substantially higher revenue." CPMs for video ads are typically 3 to 5 times that of standard display ads.  "Most premium mid or long tail publishers running standard display ads for revenue might generate enough cash to buy a cup of coffee. Video ads and our vSlider unit change that equation," continued Banfield.

AdExcite's vSlider video ad unit is becoming a preferred format for delivering video ads on standard web pages. Major brands including Toyota and Delta Airlines have chosen the unit for its high impact, solid view through rates and AdExcite's placements on "passion point" sites where users are highly engaged.

The vSlider is designed to create a better user experience than pre-roll video ads by not blocking the view of the page users are coming to see. The unit slides in on the lower right corner of the page and is only displayed once per user per day.  "The vSlider unit doesn't block visitors from seeing the content they came for. We're pleased with AdExcite's ability to monetize our inventory with such a high fill rate," said Live Gamer's Paul Suh, SVP of Finance and Operations and head of Ad Operations for Live gamerDNA, the #2 gaming information property as reported by comScore.

About AdExcite
AdExcite is an innovative video ad network focused on delivering high impact video units for advertisers and brand managers. Their technology platform delivers its proprietary vSlider unit as well as IAB Standard video ad inventory. Hundreds of premium web publishers work with AdExcite to maximize the value of their online inventory. Founded in 2009, AdExcite is headquartered in Los Angeles and also maintains an office in Austin, Texas. Its clients include Starcom MediaVest Group, Ignited USA and Mindshare. AdExcite is represented in the US by Q1Media. For sales inquiries, visit www.q1media.com. For more information about AdExcite, visit www.adexcite.com.

SOURCE AdExcite