Adfonic Joins the Board of the IAB Mobile Marketing Center of Excellence

NEW YORK, Feb. 9, 2012 /PRNewswire/ -- Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence (www.iab.net/mobilecenter). 

Adfonic has also announced significant further expansion into the US market, where it is already driving 12 billion monthly ad requests with the opening of a new San Francisco office to complement its existing East Coast presence in New York.  The North American region is headed by General Manager, James MacDonald, who is focused on fostering new business from US brands looking to reach both a US and international audience through mobile advertising.

The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.

"I am honoured and excited to be a member of IAB Mobile Center Board. Our appointment reflects Adfonic's commitment to developing and expanding its existing presence in the United States and we look forward to working with other industry leaders in driving the continued growth of the US mobile advertising market," said Childs.  "Our knowledge and experience at the forefront of the global mobile advertising industry and our focus on key industry drivers such as rich media allows us to bring great knowledge to the IAB about how consumers engage with mobile advertising as well as the priorities of our advertiser and publisher customers."

Childs is a mobile advertising industry veteran and has wealth of experience and expertise gained within large mobile operators and online start-ups. As CMO of Adfonic, he has managed the company's rapid global growth and oversees the development of new tools, functionality and the longer-term strategic roadmap.

"We are still in the early stages of seeing what mobile can truly offer both consumers and brand marketers, and we need more thought leaders and expertise to help drive mobile's momentum," said Anna Bager, Vice President and General Manager, IAB Mobile Marketing Center of Excellence. "Paul's breadth of knowledge and insights when it comes to the mobile marketplace are sure to be invaluable assets to our board as we lead efforts to realize the promise of mobile media and marketing."

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.

About Adfonic

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximize the earning potential of their mobile traffic. Adfonic runs an average of over 4000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly.  Over 35 billion monthly ad requests are generated through Adfonic's network. The company is headquartered in London with further operations in New York, Paris, Madrid, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com

About the IAB Mobile Marketing Center of Excellence

The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.

The Mobile Center devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing. Our agenda will focus on building profitable revenue growth for companies engaged in mobile marketing, communications and advertising, and helping publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer. For more information or to find out how to join, please visit www.iab.net/mobilecenter.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Media Contacts:

Adfonic
James MacDonald, General Manager, USA
[email protected] | +1 917 312 0559 

Kwittken
Jacob Green
[email protected] | + 1 646 747 7145

SOURCE Adfonic