ROTTERDAM, The Netherlands, March 4, 2011 /PRNewswire/ -- Adfortel, developer of mobile advertising solutions, today announces the appointment of Melanie Dawes as its Managing Director for its expansion of business.
The new to be opened office, located in Vienna, is led by Melanie Dawes who takes responsibility for Adfortel`s media sales activities as well as business development and expansion activity in the DACH and CEE region. She has more than 8 years of mobile industry experience working previously for ZTE Corporation, Nokia Siemens Networks and Hutchison 3G.
"I'm looking forward to push Adfortel`s business in Austria. The opportunity to build our presence here in Austria and deliver both, high effective mobile advertising solutions, such as VoiceAds, for media agencies as well as high quality revenue to mobile operators, is very tempting. I am extremely pleased to be a key part of the Adfortel team," says Melanie Dawes, Managing Director Adfortel Austria.
VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. The key difference in comparison with traditional (advertisement) ring back tone services is the fact that with VoiceAds the calling party is subscribed to the service as opposed to the called party. Consumers who opt in for VoiceAds could be rewarded with incentives such as lower tariffs.
By opening Adfortel`s office in Vienna the company is about to intensify its media sales activities in the region.
Adfortel develops and provides mobile advertising solutions. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please see http://www.adfortel.com