BOSTON, Nov. 14, 2016 /PRNewswire/ -- Adhark, Inc., a Boston-based streaming marketing recommendation company, today announced that its first product, Cuckoo, has provided over 500,000 data-driven recommendations for companies, brands and individuals during its beta launch from June through September 2016.
Users in the technology, retail, consumer goods and entertainment industries led the way, with a combined 60 percent of all social media marketing recommendations provided by Adhark.
"Adhark surpassed this milestone faster than we initially thought it would," said Jehan Hamedi, founder and CEO of Adhark. "Our data science team felt setting the benchmark of generating 500,000 unique recommendations would provide us with a powerful and proprietary dataset, on which we could build out our enterprise analytics platform."
Utilizing its own in-house artificial intelligence, computer vision, natural language processing, and social network analysis technology, Adhark performed over 25 billion calculations to generate a massive set of personalized, data-driven marketing recommendations for its users.
"Harvesting live user data can create tremendous value for businesses today," said Hamedi. "Adhark's technology has unlocked the most effective way to reach millions of unique social media audiences. Our Audience Recommendation Engine will deliver statistically-optimized marketing strategies and content recommendations to enterprises across industries. Marketers operating without the benefit of data science at their side will be outflanked by those who can put the power of data-driven recommendations to good use."
According to a Social Media Examiner report, 92 percent of marketers need help identifying the most effective social media tactics to reach their target audiences. Given the knowledge Adhark has acquired from a diverse set of marketers using Cuckoo, the company is in an exciting position to drastically improve the way brands use social media to drive meaningful business results.
"Adhark takes the costly guessing game out of the equation by recommending a precise set of tactics to marketers before they launch a new social media campaign," added Hamedi.
Adhark is a Boston-based streaming marketing recommendation company. For more information, please visit www.adhark.com and find them on Twitter @AdharkInc.
CONTACT: Dominic Amenta, DPA Communications, 1-781-789-5074, [email protected]
SOURCE Adhark, Inc.