SCOTTSDALE, Ariz., July 30, 2013 /PRNewswire/ -- The primary objective of any marketing effort is to increase business reach – and, by extension, revenue – while increasing expenditures as little as possible. In the best possible scenario, a campaign or approach can increase revenue with no increase in expenditure.
The marketing team at adhesive has made it their mission to find new ways of reaching that exact outcome, most notably through promoting a collaborative data-sharing incentive that promotes cooperation between advertisers to help them more effectively reach common marketing goals. They have recently developed a unique online marketing approach that allows marketers to shift budget from retargeting into marketing efforts that drive new incremental conversions while still maintaining the same success of their existing retargeting efforts.
Online marketers define incremental conversions as people who have not yet visited the website the marketers represent, making those consumers new opportunities for sales. With their latest infographic offering, adhesive shows advertisers statistics on the conversion improvements they could expect to find when they replace retention marketing spending with equal or comparable spending on incremental conversion efforts.
Their approach involves a drastic decrease in retargeting budget while still allowing businesses to maintain their click and conversion rates at a lower expense, enabling them to refocus their resources on new targets – the aforementioned incremental conversions – without sacrificing past results. These efforts can increase conversion rates in site traffic as well as conversions that can be attributed specifically to new customers without increasing overall spending.
Aside from specific data on these metrics, adhesive's new infographic outlines the role of their co-op in their business model. Advertiser participation is always voluntary, and their data always remains within the co-op.
The market's first retargeting co-op, adhesive offers site retargeting at the industry's lowest price. The company's private data cooperative allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers. adhesive advertisers have access to fresh, exclusive data that will never be sold to a third party.
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