TORONTO, Jan. 22, 2015 /CNW/ - The energy running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded New York City location, a team of elite athletes including, Yohan Blake, David Villa and Sammy Watkins pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the launch of Ultra BOOST.
"To answer the world's athletes' call for more energy, we aimed to create the greatest running shoe ever and we've done exactly that with Ultra BOOST," said Eric Liedtke, adidas executive board member. "adidas has raised the industry standard with BOOST™ and will continue blazing a path in energy running for those who dare to follow."
adidas developed Ultra BOOST using ARAMIS' 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner's stride delivering the unrivalled energy return of BOOST™, superior support, and adaptive comfort over hundreds of kilometres, in virtually any environment.
Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system, also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies.
UNRIVALLED ENERGY RETURN
Ultra BOOST features 20 per cent more* BOOST™ cushioning material, the highest energy return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact, to provide the ultimate expression of BOOST™. Made of thousands of unique energy capsules, BOOST™ delivers a consistent performance over hundreds of kilometres, in virtually any condition.
ADAPTIVE COMFORT
To complement the unrivalled energy return of BOOST™, Ultra BOOST features an innovative update to adidas' PRIMEKNIT technology built to reach new heights of comfort, support and style.
A runner's foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and blisters, the leading injury in running. Unlike other leading knit technologies, the innovative PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it's needed to deliver maximum comfort.
"Each technology featured in Ultra BOOST was built to complement each other, providing energized adaptability through a customized fit, look and feel," said Ben Herath, vice president of design for adidas running. "While we've taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs."
ENERGY HARNESSED
One of the most advanced features of Ultra BOOST is the stretch web outsole that adapts and stretches to your foot strike and movement. The perforated elastic design harnesses and maximizes the energy of BOOST™ without restricting any of its qualities. The unique appearance of the stretch web outsole is the perfect look to complement the eye-catching energy capsules of BOOST™.
SUPERIOR SUPPORT
Ultra BOOST also features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter comfortably cradles the foot and adapts to the high extension of the Achilles. A new featherweight sock liner adapts to the runner's natural foot form, for a customized fit and feel.
Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe's base. This allows more independent movement between heel and forefoot for superior stability and a smooth, more controlled run.
adidas Ultra BOOST is available for $210 at adidas.ca and at adidas Sport Performance stores, Sport Chek, Sport Experts, Running Room, Foot Locker and select independent running accounts across Canada as of February 25, 2015.
Join the adidas energy running movement by following @adidasCA on Twitter #BoostYourRun or visit us at www.facebook.com/adidasRunningCA.
For more information on adidas running, please visit http://www.adidas.ca/en/running.
ABOUT adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport and Reebok-CCM Hockey.
ABOUT adidas GROUP
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
*Compared to adidas Energy BOOST.
SOURCE adidas Canada Limited
Image with caption: "New Ultra BOOST from adidas Running (CNW Group/adidas Canada Limited)". Image available at: http://photos.newswire.ca/images/download/20150122_C6752_PHOTO_EN_11419.jpg
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