Launches In-Stream Monetization Platform for Apps & Websites

Jun 30, 2010, 06:45 ET from

LOS ANGELES, June 30 /PRNewswire/ -- today announced its new in-stream monetization solution for apps & websites who publish streams from any source like Twitter, Facebook, MySpace, LinkedIn. The new platform, called for Apps, leverages an API to serve contextually and locally targeted ads to app users based on the streams they are reading and where they are located.



"Apps are key constituents in the stream ecosystem, yet they have very limited options for monetizing their streams. At the same time the inventory they represent is very attractive to our current base of marketers," said Arnie Gullov-Singh, CEO of "We built for Apps to connect the dots and help both apps and marketers create more value out of the stream."

Beginning today, applications and websites can join the network at Once approved, these applications and websites can implement the for Apps API, which take as its input the contents of the stream and returns one or more targeted in-stream ads, which the app can stylize and display adjacent the given stream. The for Apps API is flexible in that it works with any stream on any application on any platform, enabling applications and websites to monetize all their available stream inventory. is launching initially with its existing base of direct advertisers and partners. will also be adding a self-service buying interface for advertisers in the coming weeks.

About provides a platform for placing targeted advertising in the stream. With its Influencer Network, connects marketers with over 70,000 influential content creators to distribute targeted ads to over 70 million users in streams like Twitter and MySpace. With its Application Network, connects marketers with millions of users in the stream across 3rd party Twitter, Facebook and MySpace applications.