LONDON, December 13, 2013 /PRNewswire/ --
Mobile advertising specialist AdMaxim are expanding their Commercial and Finance Teams as they continue to scale the business in response to increasing demand.
Ian Rees joins from News UK, where he held senior sales roles across its TNL and NGN operations and latterly headed up The Sun sales across its print and digital offerings.
Ian commented: "Mobile is a hugely exciting growth media as displayed by the IAB figures showing H1 of 2013 up 127% on last year. The AdMaxim mobile platform is extremely impressive and there is huge potential to grow our client base and revenue streams in this market as we expand as a commercial team."
Peter Wallace has several years' experience operating as a CFO and Finance Director for both Aegis Media and before that, Publicis Groupe.
Peter commented: "Mobile media is complex, growing and maturing very quickly as technology and media converge. AdMaxim has the technology and people in place to drive a lot of value for its clients and we're looking forward to building a great business from a very strong base."
AdMaxim CEO Sultan Khan commented on the appointments: "We are delighted that Ian and Peter are joining us. They bring a wealth of experience in the media business and will ensure that we are well placed for our next phase of growth."
AdMaxim is the first mobile marketing platform to deliver a complete, through-the-line range of mobile marketing options combined with a powerful real-time optimisation and precision audience targeting system. Based in Silicon Valley, California (USA) and London (UK), we provide agencies and advertisers with a complete end-to-end, global mobile campaign management system combined with real-time optimisation technology enabling research, planning, creative development, delivery and optimisation in one straightforward system.
Sultan Khan | CEO | AdMaxim