NEW YORK, June 9 /PRNewswire/ -- Peer39, the leader and innovator in semantic advertising technology, today announced a partnership with yield optimization platform AdMeld.
The relationship enables AdMeld to analyze every optimized impression against Peer39's proprietary semantic data sets, providing premium publishers with new insights into the composition of their inventory and the means to identify untapped revenue opportunities. In addition, AdMeld's demand partners (ad networks, exchanges and DSPs) can leverage Peer39's semantic intelligence to reach their target audiences with more precision and at scale.
The partnership reflects the increasing demands by premium publishers and buyers for easier access to data that helps them transact ads more efficiently and effectively. Peer39's technology satisfies this demand by identifying the associated meaning and sentiment of content with an extremely high degree of accuracy.
"There's a lot of lost value in the oceans of impressions. Through the semantic understanding of content, our technology reaches every impression available and infuses it with as much semantic data as possible, making each one as informed and as valuable as possible," said Amiad Solomon, President and Founder of Peer39. "By combining our semantic data with AdMeld's real-time optimization technology, we are helping AdMeld deliver actionable information to their clients to maximize revenues and campaign performance."
"Peer39's semantic data is invaluable to our clients and demand partners," said Ben Barokas, Chief Revenue Officer and Co-Founder of AdMeld. "The presence of accurate, high-caliber semantic data can dramatically affect the value of an impression, and Peer39 is a proven leader in the space. This integration has revealed new revenue opportunities for our publishers and given our demand partners additional confidence to buy more inventory across the platform."
Peer39 is recognized as the global leader in semantic advertising technology. The Company helps networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and match the most relevant ad to the page. The Company was founded in early 2006 by engineers, scientists and entrepreneurs from leading internet companies and academic research centers. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices. For more information, please visit www.peer39.com.
AdMeld helps the world's top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company's dynamic yield optimization technology connects with hundreds of sources of demand such as ad networks, exchanges and DSPs, and provides tools and analytics for publishers to better understand and monetize their audiences. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 250 others worldwide. The company is headquartered in New York City with offices in San Francisco and London. Visit www.admeld.com