Admeld Leverages Opscode to Boost Server Efficiencies

Leading Ad Technology Company Uses Hosted Chef to Support Rapid Growth

Jun 15, 2011, 07:00 ET from Opscode

SEATTLE, June 15, 2011 /PRNewswire/ -- Opscode, Inc., the leader in cloud infrastructure automation, today announced that Admeld, a rapidly growing advertising technology company, is successfully using Hosted Chef™ from Opscode to quickly scale the company's services and create new efficiencies in the management and maintenance of their global server infrastructure. The solution saves Admeld both time and resources, while ensuring its clients enjoy the highest levels of stability and performance.

Since Admeld was founded in 2007, the company has undergone enormous growth. Today, it processes more than 40 billion ad transactions each month across six global data centers. As demands on the company's infrastructure have increased, it has sought a number of methods to keep ahead of the sheer volume of updates, file movement and the addition of new development staff.

Admeld deployed Hosted Chef by Opscode to increase repeatability, agility and version-control. Chef is a server configuration management tool that lets IT managers express the design of the company infrastructure in code. Hosted Chef is the world's first and only hosted software-as-a-service platform for automated infrastructure configuration and management, and allows Chef to take dynamic, infrastructure-centric actions across any portion of the environment. These integrations enabled Admeld to scale more quickly and better manage its servers, saving significant time and resources.

"Hosted Chef is simply one of those 'must-have' tools you need in your arsenal regardless of what environment you are in," said Ian Meyer, technical operations manager for Admeld. "With Opscode our set-up time for new developers and servers has gone from days to minutes. We are able to scale more quickly and conserve precious time and resources."

Based on the success of implementing Hosted Chef, Admeld is poised and ready for the future. The company has its sights set on additional capacity increases, including more data centers.

"Whenever a company experiences this level of growth, it can create significant challenges around scaling IT operations," said Adam Jacob, co-founder and chief product officer of Opscode. "By utilizing infrastructure automation with Hosted Chef, Admeld is better positioned to solve complex problems with simple, resusable code. This ensures they are able to efficiently scale its infrastructure to meet its business demand without the costs traditionally associated with systems management."

About Opscode

Opscode is the leader in cloud infrastructure automation. We help companies of all sizes develop fully automated server infrastructures that scale easily and predictably; can be quickly rebuilt in any environment, and save developers and systems engineers time and money. Opscode's team is comprised of web infrastructure experts responsible for building and operating some of the world's largest websites and cloud computing platforms. Opscode is headquartered in Seattle.  More information can be found at

About Admeld

Admeld's mission is to keep premium publishers on the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer. Admeld's high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, DSPs, etc.) on their own terms. Founded in 2007, the company is headquartered in New York City with offices in San Francisco, London, Berlin, and Toronto. Admeld servers customers such as, FOX News, IDG TechNetwork, Hearst Television, Discovery, The Weather Channel, and more than 500 others worldwide. More information can be found at

For additional information, contact:
Melissa Liton
(206) 282-4923 ext. 115

SOURCE Opscode