AdMeld's 2nd Annual Partner Forum to Explore Evolution of Digital Display Advertising

NEW YORK, Jan. 18, 2011 /PRNewswire/ -- AdMeld, the company that helps the world's top publishers maximize their revenue, today announced its 2nd annual Partner Forum. The invite-only event, which will be held on February 10th, will gather a select group of key executives from the advertising and publishing industries to discuss the evolution of digital display advertising and strategies that publishers should pursue in the coming year. Topics will include the evolution of real time bidding, audience sales, data management, mobile advertising and private exchanges.  

The Partner Forum's keynote presentation will be delivered by Forrester analysts Joanna O'Connell and Michael Greene, and will continue with discussions with some of the digital advertising industry's most influential executives:

• Mike Baker, CEO, DataXu
• Bill Demas, CEO, Turn
• Walt Doyle, CEO, Where, Inc.
• Michael Greene, Analyst, Forrester Research
• Matt Greitzer, Co-Founder, Accordant Media
• Nick Johnson, SVP Digital Media Sales, NBC Universal
• Mike Kelly, CEO, The Weather Channel
• Peter Longo, CEO, IDG Syndication & Networks
• Brendan Moorcroft, CEO, Cadreon
• Joanna O'Connell, Senior Analyst, Forrester Research
• Brian O'Kelley, CEO, AppNexus
• Jules Polonetsky, Co-Chair & Director, Future of Privacy Forum
• Zack Rogers, SVP Sales Strategy & Operations, CBS Interactive
• Jeremy Steinberg, VP, Digital Sales and Business Development, FOX News
• Are Traasdahl, CEO, TapAd
• John Trimble, Chief Revenue Officer, Pandora Media
• Nat Turner, Co-Founder, CEO, Invite Media
• Nate Woodman, Managing Director, Adnetik
• Joe Zawadzki, CEO, MediaMath
• Craig Ziegler, VP, Strategic Partnerships - Trading Desk, Omnicom Media Group

Visit www.admeld.com/partnerforum to view the complete agenda and list of speakers.

"In last year's Partner Forum we started to explore real-time bidding, which was really an immature technology at the time. But in the past 12 months RTB has become very real. It's now the fastest-growing standard for buying and selling digital ads," said Michael Barrett, CEO, AdMeld. "We believe this is an important time for publishers to consider how these and other shifts are affecting their businesses in 2011 and we're proud to help foster this kind of dialogue."

About AdMeld

Founded in 2007, AdMeld helps the world's top publishers maximize ad revenues, and sell their inventory smarter, safer and more efficiently. The company provides its clients with the expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brands.  Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post and more than 300 others worldwide. The company is headquartered in New York City with offices in San Francisco, London and Toronto.  Visit www.admeld.com

SOURCE AdMeld