Admeta Follows Online Advertising Growth Trend with North American Expansion to Canada

Jan 29, 2013, 09:00 ET from Admeta

OTTAWA, Ontario, January 29, 2013 /PRNewswire/ --

Businesses in Canada slated to spend $16 billion on online advertising by 2016

Admeta, a leading technology provider of Private Ad Exchange solutions to premium publishers in Europe, announced today the opening of its first Canadian office in Ottawa. This marks Admeta's second North America expansion with the recent opening of its flagship office in New York in December 2012.

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Through its holistic, white-labeled Private Ad Exchange, Admeta offers premium publishers the possibility to have 100% control over their brand, advertisers' relations, and inventory through the creation of their own ad marketplace.  Admeta's Private Ad Exchange provides a complementary offering to premium sales and bypasses intermediaries such as DSPs, SSPs, and costly agencies and trading desks.

The company's platform includes many layers of functionality such as real-time auctions, real-time optimization, and real-time reporting for performance campaigns. Admeta finds and chooses the highest expected revenue for each impression by calculating the highest eCPM for each and every bid participating in the auction for that impression.

According to the Canadian Marketing Association (CMA), Canadian businesses will spend billions more on advertising in the coming years, where most of the share will be towards online advertising. It is estimated that businesses will spend roughly 17.3 billion dollars on online advertising in 2016, which will be a major leap compared to the 14.4 billion spent in 2011. Online advertising budgets will thus grow at an average of 11.7% a year during this period. This trend will raise competition between ad agencies as efficient marketing techniques and digital tools will be imperative to ensure businesses' abilities to win over customers in this evolving, online market.

"Admeta's main focus is to improve our customers' online marketing business. This translates into constantly increased optimisation power in our products which in turn has a direct impact on the customers' ROI", commented Admeta's Chief Executive Officer Ola Tiverman. "We look forward to contributing to our Canadian clients' profit margin with the implementation of Admeta's tailor-made solutions."

From its European headquarters in Gothenburg, Sweden, Admeta has established a respectable client base, including global brands like Sky. "The Private Ad Exchange has enabled Sky to open up additional revenue streams through our existing inventory without impacting our current sales structure. The interface is really user friendly and streamlined and the support from Admeta is excellent. For over a year now we've worked with Admeta and they have been an excellent partner, we will continue to work with them for foreseeable future", announced Tim Hussain, Sky's Head of Platform Development & Partnerships.

About Admeta:

Founded in 2002 with headquarters in Sweden, Admeta is the leading European technology provider of Private Ad Exchange solutions to premium publishers. The company currently works with clients in over 20 European countries, including some of Europe's premium publishers. Admeta's services enable clients to have 100% control over brand, advertiser- relations, and inventory. Admeta's technical platform includes real-time auctions, real-time optimization and real-time reporting for performance campaigns. This system is proven to optimize each unique impression and select the most profitable ad for the publisher through its advanced real-time optimization algorithms. The Private Ad Exchange finds and chooses the highest expected revenue for each impression by calculating the highest eCPM for each and every bid participating in the auction for that impression. Each impression is a new auction, thus the optimization engine personalizes each and every impression, a true way to maximize revenue. Furthermore, Admeta offers services from in-house, experienced professionals to support the publisher's sales team when using The Private Ad Exchange for selling non-guaranteed inventory. The built-in real-time dashboards together with yield services ensure that ad revenues are maximized.

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Contact: Naomi Radinsky Bottom Line Consulting for Admeta, +972-5549249072,